Facebook and Instagram developer (ads)

Job Title: Facebook and Instagram Ads Specialist
Location: [remotely]
Job Type: /Part-time (Specify)
Job Description:
We are currently seeking skilled and results-driven Facebook and Instagram Ads Specialists to join our team at Amira’s Secret. As our Ads Specialists, you will play a key role in planning, executing, and optimizing our advertising campaigns on Facebook and Instagram to drive brand awareness, increase customer acquisition, and boost sales.
Responsibilities:
Develop comprehensive Facebook and Instagram advertising strategies aligned with our marketing objectives.
Conduct in-depth audience research to identify target segments and create highly targeted campaigns.
Create and manage Facebook ad campaigns, including ad set-up, budget allocation, and audience targeting.
Design visually appealing and compelling ad creatives to maximize engagement and conversions.
Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize campaign effectiveness.
Conduct A/B testing on ad elements to improve click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).
Stay up-to-date with industry trends, platform updates, and best practices for Facebook and Instagram advertising.
Collaborate with the marketing team to align ad campaigns with overall brand messaging and promotional efforts.
Generate regular reports on campaign performance, providing insights and recommendations for future optimization.
Qualifications:
Proven experience as a Facebook and Instagram Ads Specialist, with a successful track record of managing and optimizing advertising campaigns.
Strong understanding of Facebook Ads Manager and Instagram Ads Manager, including campaign set-up, targeting, and tracking capabilities.
Proficient in utilizing Facebook Pixel and other tracking tools to measure ad performance and optimize campaigns.
In-depth knowledge of audience targeting strategies, campaign optimization techniques, and retargeting tactics on Facebook and Instagram.
Creative mindset and ability to design visually appealing ad creatives that resonate with target audiences.
Analytical skills to interpret campaign data, identify trends, and make data-driven decisions to improve performance.
Relevant certifications in Facebook Blueprint or other digital marketing certifications are a plus.
How to Apply:
If you are a skilled Facebook and Instagram Ads Specialist with a passion for the beauty and hair care industry, we would love to hear from you. Please submit your resume, along with examples of successful ad campaigns you have managed and any relevant certifications, . Kindly include “;Facebook and Instagram Ads Specialist Application” in the subject line of your email.
Note: Only shortlisted candidates will be contacted for further evaluation.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.