Facebook Creative Specialist

We are looking for a talented Facebook Creative Specialist who can manage our advertising efforts from start to finish. If you have a strong portfolio and a proven track record in video editing, creating buyer personas, understanding customer awareness stages, and staying updated with the latest ad trends, we want to hear from you!

Key Responsibilities:
• Video Editing: Create engaging video ads that capture attention.
• Buyer Persona Development: Craft detailed buyer personas to target our ads effectively.
• Customer Awareness Stages: Understand and implement strategies for different customer awareness stages.
• Trend Monitoring: Stay updated with the latest trends in Facebook advertising.
• Scriptwriting: Write compelling ad scripts.
• Ad Creation: Develop both static and video ads.
• Tool Proficiency: Experience with tools like Astria (for video ads), Creative OS (for static ads), and Creative Donut (for static ads) is a plus.

Customer Awareness Stages:
Note: We will primarily focus on solution aware and the following stages down.
1. Unaware Ads:
o Audience: People who don’t know they have a problem.
o Content: Stories, secrets, infotainment.
o Hook:
? “This took me years to learn but I’m gonna teach it to you in seconds.”
? “People seem to forget…”
o Approach: It doesn’t start with the product, solution, or problem, it’s more about secrets or infotainment.

2. Problem Aware Ads:
o Audience: People who understand the problem but not the solution.
o Content: Pain points, benefits of solving the problem.
o Hook:
? “Where is my shin pad?”
? “Do you actually know that if you don’t solve this back pain problem now, you will have major issues later on?”
o Approach: You don’t start with introducing the product and why it solves the problem. You start with them relating to the problem, doubling down on the problem and its issues, and introduce the solution after.

3. Solution Aware Ads:
o Audience: People who understand the solution but don’t know you provide it.
o Content: Introduce the product that offers the solution.
o Hook:
? “Hate doing dishes, get these pans.”
? “This t-shirt makes you more attractive.”
o Approach: They already know the problem, so you start with the problem and immediately offer the solution, not explaining the problem or anything further.

4. Product Aware Ads:
o Audience: People who know you sell the solution but aren’t sure it’s the best one for them.
o Content: Proof that the product works, comparisons, highlighting benefits, UGC, testimonials, making your product superior to other options.

5. Most Aware Ads:
o Audience: People who know your solution is right for them, they just need to know the cost.
o Content: Offers, promos, pricing.

Research Skills:
• Mining Reviews: Use tools like Shurlix AI to mine Amazon reviews.
• YouTube Analysis: Watch relevant videos and check comments.
• Social Media Monitoring: Analyze comments on TikTok and Instagram.
• Click to view: Utilize for deeper insights.
• Additional Research: Engage in thorough research to understand the customer.

Ideal Candidate:
• Experienced: Proven track record in all mentioned responsibilities.
• Efficient: Able to perform tasks quickly and accurately.
• Detail-Oriented: Has an eye for detail and thinks outside the box.
• Analytical: Conducts deep product, subject, and customer analysis.
• Creative: Matches research to the best way to target customers, creates scripts or static ad ideas, and develops ads.
• Communicative: Documents the entire process and outcomes in a sheet for review.

Compensation and Benefits:
• Big bonus for every winning ad.
• Opportunity for a permanent contract.
• Opportunity to grow within the company.

If you are an experienced Facebook Creative Specialist who can deliver exceptional results and help us achieve our advertising goals, apply now!

How to Apply:
Send your resume, portfolio, and a brief explanation of your experience with customer awareness stages and the tools mentioned. We look forward to seeing how you can contribute to our team!