Role: Ads & Attribution Specialist
Experience Level: Advanced (Only experienced applicants with proven work history will be considered.)
Overview:
* The Ads & Attribution Specialist’s primary role is to manage paid media campaigns on Facebook, Google, and YouTube for our clients, ensuring ads are performing at a high standard.
* The second critical aspect of this role involves ad attribution—measuring the source and progress of leads from opt-in through conversion.
* Google Tag Manager setup, tracking code/pixel management, tracking, and lead integration with our CRM will be the Ads & Attribution Specialist’s direct responsibility.
* The Ads & Attribution Specialist must also be able to write drafts of their ad copy, which will be reviewed by the team Copywriter for final approval.
(Note: Creative and Funnels will be supplied by other dedicated team members, allowing the Ads & Attribution Specialist to focus on ads performance.)
Direct Responsibilities:
* Be reliable — consistent, and excellent in all you do.
* Maintain current knowledge of advertising platforms, ensuring we use all the up-to-date best practices for the best possible results.
* Set up, optimize, and manage PPC/Digital Advertising campaigns (primarily on Facebook, Google Ads, and Youtube) for assigned clients.
* Manage ad budgets, A/B test ad creatives, perform keyword research, set up audiences, and optimize for conversions and KPIs.
* Write drafts for all ad copies, submitting them for final approval before launch.
* Work closely with the team Video Creator to ensure we have fresh creative for ads.
* Set up and manage Google Tag Manager and all tracking codes/pixels for each client.
* Connect lead generation forms with our CRM and ensure attribution tracking is set up.
* Provide ads results reports and proactive recommendations on a weekly basis.
* Analyze campaign data, providing strategic recommendations on a monthly basis.
* Actively collaborate with the Wilde Team and clients to align digital advertising campaigns with other ongoing initiatives.
* Ensure implementation of best practice guidelines and follow company processes.
* Must be a team player who is also comfortable working independently.
* Ability to communicate professionally on client calls and via email.
APPLY FOR THIS JOB:
Company: Wilde Story Marketing LLC
Name: Joe Courtney
Email: