Facebook Marketing Specialist / With GoHighLevel

Facebook Marketing Specialist
1. Mission

The mission of the Facebook Marketing Specialist is to drive revenue growth and maximize ROI through strategic Facebook marketing campaigns, ensuring cost-effective advertising while enhancing brand presence and customer engagement.

****Note: do not apply for this position if you do not have at least two years of Facebook marketing experience.

2. Outcomes

Increase ROI on Facebook Ad Campaigns:

Achieve a minimum ROI of 400% on all Facebook ad campaigns within the first six months.
Reduce Cost Per Acquisition (CPA):

Decrease CPA by 20% within the first three months through optimized targeting and ad placements.
Boost Engagement Rates:

Increase post engagement rates (likes, comments, shares) by 30% within the first quarter.
Grow Page Followers:

Achieve a 25% growth in Facebook page followers within six months.
Improve Conversion Rates:

Enhance conversion rates on Facebook ads by 15% within the first six months.
Optimize Ad Spend:

Maintain or reduce overall ad spend while achieving the above outcomes.
Generate Comprehensive Reports:

Provide weekly performance reports with actionable insights, leading to continuous campaign improvement.
Customer Retention:

Increase customer retention rates through targeted remarketing campaigns by 20% within the first six months.
3. Competencies

Role-Based Competencies:

Facebook Ad Expertise:

Proficient in creating, managing, and optimizing Facebook ad campaigns.
Strong understanding of Facebook Ads Manager and Power Editor.
Data Analysis and Optimization:

Competent in analyzing ad performance data and making data-driven decisions.
Experience in using analytics tools to track and improve campaign performance.
Targeting and Segmentation:

Skilled in audience targeting, segmentation, and retargeting strategies.
Ability to create detailed customer personas and use them for ad targeting.
Creative and Copywriting Skills:

Ability to create compelling ad copy and visuals that drive engagement and conversions.
Experience in A/B testing different ad creatives and copy to determine the most effective combinations.
Budget Management:

Experience in managing ad budgets to maximize ROI and minimize costs.
Skilled in allocating budget effectively across various campaigns and ad sets.
Cultural Competencies:

Adaptability:

Able to quickly adapt to changing algorithms, trends, and market conditions.
Demonstrates flexibility in handling multiple tasks simultaneously.
Proactivity:

Takes initiative to identify and solve problems independently.
Proactively seeks opportunities to improve campaign performance.
Communication:

Excellent verbal and written communication skills.
Effectively collaborates with team members and cross-functional teams.
Efficiency:

Demonstrates high standards of efficiency and productivity.
Manages time effectively to meet deadlines and achieve goals.
Creativity:

Brings innovative ideas to campaign strategies and ad creatives.
Continuously seeks new ways to engage and convert the target audience.