Facebook PPC Expert

We are seeking a highly skilled and experienced Facebook PPC (Pay-Per-Click) Expert to lead our digital advertising efforts on the Facebook platform. As a Facebook PPC Expert, you will be responsible for designing, implementing, and optimizing PPC campaigns to drive traffic, leads, and conversions. The ideal candidate will have a deep understanding of Facebook’s advertising platform, advanced knowledge of PPC strategies, and a proven track record of delivering measurable results.

Responsibilities:
1. Develop and execute comprehensive PPC strategies for Facebook advertising campaigns, including keyword research, ad copywriting, targeting, and bid management.
2. Create, manage, and optimize PPC campaigns on Facebook Ads Manager to achieve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).
3. Conduct thorough audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting.
4. Implement advanced PPC tactics such as retargeting, lookalike audiences, and dynamic ads to maximize campaign performance and ROI.
5. Continuously monitor campaign performance, analyze data, and identify optimization opportunities to improve ad performance and efficiency.
6. Collaborate with cross-functional teams including creative, content, and analytics to develop high-quality ad creatives and landing pages that drive engagement and conversions.
7. Stay up-to-date with industry trends, Facebook algorithm updates, and best practices for PPC advertising to maintain a competitive edge and drive innovation.
8. Provide regular reporting and analysis of PPC campaign performance, highlighting key insights and actionable recommendations for optimization and improvement.
9. Stay informed about relevant regulatory guidelines and compliance requirements related to PPC advertising, ensuring all campaigns adhere to legal and ethical standards.

Qualifications:
1. Proven experience as a PPC specialist with a focus on Facebook advertising, including campaign setup, optimization, and performance analysis.
2. Expertise in Facebook Ads Manager, including proficiency in campaign setup, ad creation, audience targeting, and bid management.
3. Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize campaign performance.
4. Advanced knowledge of PPC strategies and best practices, with the ability to implement advanced tactics such as retargeting, audience segmentation, and ad personalization.

Working hours: 9am to 5pm EST