Financial and Marketing Manager – Mobile Apps

Company Overview:
At SimpleTouch, we are dedicated to developing innovative and user-friendly mobile applications. We thrive on creativity and the implementation of new technologies to enhance user engagement and satisfaction. Join our dynamic team to drive growth and success in the competitive apps market.

Job Description:
We are seeking a highly motivated and skilled Financial and Marketing Manager to oversee all financial, marketing, and operational facets of our mobile apps business. The ideal candidate will be responsible for managing app store listings, optimizing app store performance, and handling marketing and financial analytics. This role requires a strategic thinker with a keen insight into digital marketing trends and financial management within the tech industry.

Responsibilities:

Financial Management:
Develop and manage financial strategies, budgets, and forecasts.
Create daily, weekly, and monthly financial reports and funnel analysis.
Monitor financial performance by tracking revenue, costs, and profitability.

Marketing and App Store Optimization (ASO):
Manage all aspects of app store submissions and updates.
Conduct thorough ASO to enhance app visibility and conversion rates.
Develop and implement marketing campaigns aimed at maximizing downloads and user engagement.
Handle ad management across various platforms to ensure optimal ROI.

Data Analysis and Reporting:
Analyze app performance data to inform strategic decisions.
Generate reports on key performance indicators (KPIs) and target objectives.
Conduct competitor and market analysis to identify trends and opportunities.

Strategic Planning:
Set clear objectives and key results for marketing and financial activities.
Collaborate with development teams to align updates and features with market demands.
Stay updated with industry trends and technologies to drive innovation within the company.

Qualifications:
Bachelor’s degree in Business, Marketing, Finance, or a related field.
Proven experience in financial management, marketing, and data analytics, preferably in the tech or mobile apps sector.
Strong analytical skills and experience with financial and performance metrics.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, and analytics software.
Excellent communication and organizational skills.