Freelance Market Research Analyst

Overview:
We are seeking a talented Freelance Market Research Analyst to assist our tour company in effectively pricing our tours and gaining a competitive advantage in the market. In this role, you will not only conduct comprehensive research and competitive analysis but also explore potential new tour offerings based on market demand and competitor research. Your data-driven insights will help us optimize pricing strategies, refine our value proposition, and make informed decisions to achieve our business objectives.

Key Responsibilities:

Competitive Analysis:
Identify and evaluate key competitors in the tourism industry.
Analyze competitor pricing strategies, product offerings, and target customer segments.
Track competitor promotions, discounts, and pricing adjustments.
Benchmark our tours against similar offerings in terms of features, quality, and pricing.
Market Trends Analysis:
Stay updated on industry trends, market dynamics, and evolving consumer preferences.
Analyze macroeconomic factors (e.g., exchange rates, fuel prices) impacting pricing decisions.
Identify potential market gaps and opportunities for new tour offerings.
Customer Segmentation:
Segment our customer base based on demographics, psychographics, and buying behavior.
Analyze customer willingness to pay for various tour experiences.
Suggest pricing strategies tailored to specific customer segments.
New Tour Creation:
Collaborate with our team to identify gaps in the market based on research findings.
Explore and propose new tour concepts and itineraries aligned with market demand.
Conduct feasibility assessments for potential new tours, including cost analysis and revenue projections.
Pricing Strategy Development:
Utilize research insights to create data-driven pricing models.
Recommend pricing tiers, packages, and discounts to optimize revenue and profitability.
Provide insights on dynamic pricing strategies in response to demand fluctuations.
Competitor Pricing Intelligence:
Utilize competitive intelligence tools and resources to monitor competitor pricing changes.
Generate regular reports summarizing competitor pricing and market positioning.
Offer proactive pricing adjustment recommendations in response to competitor actions.
Data Analysis and Reporting:
Collect and analyze internal data on tour performance, pricing, and customer feedback.
Create detailed reports and presentations to convey findings and recommendations.
Monitor the impact of pricing changes on tour bookings and revenue.
Qualifications:

Bachelor’s degree in Business, Economics, Marketing, or a related field. A Master’s degree is a plus.
Demonstrated experience in market research, competitive analysis, or pricing strategy development.
Proficiency in data analysis tools and software for quantitative and qualitative analysis.
Excellent communication and presentation skills.
Ability to work independently, meet deadlines, and collaborate effectively remotely.
Knowledge of the tourism industry and travel market is advantageous.
Compensation:

Competitive compensation based on experience and project scope.
Opportunity for ongoing freelance collaboration.
Flexible work schedule and remote work environment.
Join us as a Freelance Market Research Analyst, and be a driving force in shaping our pricing strategies and creating new tours that cater to the evolving demands of the market. Your insights and innovative ideas will be instrumental in achieving our business goals and staying competitive in the dynamic tourism industry. Apply now to contribute your expertise and help us thrive.