About Us:
We are a renowned hair extension brand with over 5 years of success in the USA market. Our commitment to quality and customer satisfaction has positioned us as a leader in the industry. We are seeking a talented Email & SMS Marketing Specialist to join our dynamic team and help us elevate our marketing efforts.
Key Responsibilities:
Email Marketing:
-Develop and execute 15 email marketing campaigns per month using Klaviyo.
-Design, implement, and monitor email marketing flows to enhance customer engagement and retention.
-Manage a substantial email list of 150K subscribers, ensuring targeted and effective communication.
-Analyze email campaign performance and optimize for better results.
-Manage and segment email lists to ensure targeted and effective communication.
SMS Marketing:
-Create and send 4-5 SMS marketing campaigns per month using Postscript.
-Develop SMS marketing strategies to drive customer engagement and sales.
-Manage an SMS list of 30K subscribers.
-Monitor and report on SMS campaign performance, optimizing as needed.
Popup Management:
-Utilize Optimonk to create and manage popups on our e-commerce store.
-A/B test popups to determine the most effective designs and messaging.
-Implement and optimize exit-intent and promotional popups to increase conversions.
Performance Optimization:
-Regularly test and optimize email and SMS campaigns, flows, and popup designs.
-Conduct A/B testing to improve campaign performance continuously.
-Analyze campaign data and provide actionable insights to improve marketing strategies.
Requirements:
-Proven experience in email marketing using Klaviyo.
-Proven experience in SMS marketing using Postscript.
-Experience with popup management tools like Optimonk.
-Strong analytical skills to interpret campaign performance data and optimize accordingly.
-Excellent written and verbal communication skills.
-Ability to work independently and manage multiple projects simultaneously.
-Strong attention to detail and commitment to quality.
Preferred Qualifications:
-Familiarity with e-commerce Shopify
-Knowledge of marketing automation and CRM tools.
-Creative thinking and problem-solving skills.
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Benefits:
-Competitive salary and benefits package.
-Bonuses based on achieving key performance indicators (KPIs).
-Flexible remote working environment.
-Opportunities for professional growth and development.
-Collaborative and supportive team culture.
APPLY FOR THIS JOB:
Company: The Buyer Warehouse
Name: Lee
Email: