GA4/Looker Studio Expert

GA4 Data Analytics Expert

The Blogsmith needs expert help managing Google Analytics 4(GA4), Google Tag Manager, and Google Looker Studio on behalf of our content marketing clients. Experience with B2B SaaS is a plus as most of our clients operate within this niche and having this knowledge will be helpful in identifying the most impactful metrics and results to measure. Your main goal in this role is to develop reports and dashboards that show the results we get from SEO content we’ve created and published.

To be successful in this role, you should be highly skilled in GA4, Google Tag Manager, complex reporting filters on Google Search Console, and data visualization tools like Google Looker Studio or similar tools. If you have experience with most, but not all of these tools — please still plan to apply. But if you’re unfamiliar with GA4, it’s not a fit at this time.

You can work whenever you want as long as you can respond to team communications within 24 hours on Monday–Friday and consistently meet deadlines without micromanaging.

Responsibilities
– Ensure GA4 is properly set up: Most of our clients have migrated from Universal Analytics to GA4, but we need help in ensuring tagging and data collection is properly set up.
– Develop custom event conversion tracking and user behavior analysis such as tracking new and returning visitors, link/button clicks, form submissions, and email signups.
– Set up content groups in GA4 to monitor SEO performance of all pages we’ve written. The goal is to show how our content is performing against other pages across a client’s website. We’re also looking for assistance with setting up content groups for selected pages by buyer’s journey stages, such as middle-of-the-funnel pages or landing pages.
– Set up channel attribution report in GA4. We want to show initial touch attributions to demonstrate the value of how the pages we’ve written contributed to the conversion — from a visitor to a subscriber, a downloader, or a purchaser of a product or service.
– Google Tag Manager account creation and set up: Employ various relevant events and triggers based on the metrics to be tracked as mentioned above.
– Google Looker Studio dashboard creation: Build dashboards to visualize overall SEO performance gathered from all desired metrics.
– Interpret analytics data and provide data-driven recommendations to help The Blogsmith relay the areas of improvement for our client’s SEO content strategy.
– Stay up-to-date with latest best practices in data analytics and tools to implement the most efficient ways to show SEO performance results for our clients.
– Develop training and support documents for SEO team members on GA4, Google Tag Manager, and other SEO reporting processes as needed. We’re looking for your help to build the foundation of gathering the most impactful metrics, creating dashboards, and identifying stages of efficient replication and maintenance. We want to be able to templatize this process versus doing it from scratch every single time.

Why The GA4 Data Analytics Role Matters for The Blogsmith
The Blogsmith helps B2B technology companies connect with their target audience via search.

Our core offering:

Relevant, high-quality content that is useful and engaging for the reader. We ensure our work engages in the best content marketing and SEO practices. That includes blog posts, e-books, landing pages, case studies, and whitepapers.

Beyond content, we also help clients grow their business with SEO and content marketing strategies we craft for their individual goals.

You’ll be helping support our content offerings, assisting with SEO reporting tasks that add value to our core content offering.

Here’s the bottom line:

We don’t just want to create content for content’s sake — we explore topics with a unique stance to provide a unique benefit (compared to similar content) for anyone who reads the work we produce.

Skill Requirements
– In-depth knowledge of web analytics.
– 3-5 years of experience with Google Analytics and Google Tag Manager — or similar.
– Excellent analytical skills and data-driven mindset.
– Familiarity with B2B SaaS; understanding its unique characteristics and target audience.
– Past experience and a proven track record of outputs in data analytics and SEO dashboards.
– Proficiency in Regex codes, JavaScript, and HTML/CSS for custom tracking and tag deployment.
– Experience working with SEO tools like Semrush and data connectors.

Soft Skill + Availability Requirements
– Good communication skills: You’ll be working with fellow team members and clients to accomplish tasks related to producing great content. We sometimes have tight internal and external deadlines, so timely responsiveness during the workweek is necessary to work on this team.
– Good interpersonal skills: Besides communicating clearly, team members should be good at managing relationships with internal and external collaborators. You’ll need strong networking and relationship-building skills for creating win-win partnerships.
– Good writing skills: You have effective writing and verbal communication skills that can be used for crafting documents that list out your analyses and recommendations from the reports in a way that are straightforward for non-data specialists.
– A passion for quality: For our team to create great content, you have to take an interest in the process.
– Curiosity: Effective content strategy takes time and involves following various theories until you exhaust them.
– Write “Hi Maddy” (in addition to any questions or comments you have) at the end of the application form so that I know you’re paying attention to detail.

Benefits and Compensation
– $14/hour for 10 hours/week with the potential for more.
– Work 100% remote.
– Work whenever you want while meeting weekday deadlines for planned assignments.
– Payout via Gusto, Wise, or Payoneer to minimize foreign transaction fees.

Apply as a GA4 Data Analytics Expert at The Blogsmith. If we see a fit, we’ll commission a paid test project:
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