Position Summary:
An Influencer Gifting Specialist plays a crucial role in marketing and brand promotion by managing the process of sending products to influencers to generate awareness and engagement.
Key Responsibilities:
Identify and Research Influencers: Locate influencers across various platforms who align with the brand’s values and audience. This involves extensive research to ensure a good fit between the influencer’s followers and the target demographic of the brand.
Outreach and Relationship Building: Contact potential influencers, negotiate terms of engagement, and maintain ongoing relationships. The specialist should effectively communicate the brand’s goals and expectations and establish a clear, mutually beneficial partnership.
Gifting Strategy Development: Develop and implement strategies for influencer gifting campaigns. This includes deciding which products to send, timing for gifts, and coordination of product launches or special promotions.
Monitor Campaigns and Analyze Performance: Track the effectiveness of influencer campaigns by analyzing metrics like reach, engagement, and conversion rates. Use this data to refine future strategies and report on ROI.
Compliance and Reporting: Ensure all influencer engagements comply with legal and regulatory standards, including FTC guidelines for disclosure. Prepare reports on campaign performance for stakeholders within the company.
Requirements:
Strong Communication: Excellent writing and verbal communication skills to effectively negotiate with and brief influencers.
Organizational Skills: Ability to manage multiple campaigns and maintain detailed records of interactions and shipments.
Analytical Skills: Proficiency in analyzing marketing data to assess campaign performance and make data-driven decisions.
Creative Thinking: Creativity in packaging and choosing gifts that align with brand messaging and appeal to influencers.
Networking Skills: Strong interpersonal skills for building and maintaining relationships with influencers and vendors
How to Apply:
Fill Out Our Google Form: To better understand your background and aspirations, please complete our Google Form /L2WF6dXaTkYGAJLPA. This form is a crucial step in the application process, allowing us to get to know you beyond your resume.
Join our mission to forge meaningful connections and propel our brand to unprecedented heights. We’re looking forward to discovering how your vision and expertise can contribute to our collective success.
APPLY FOR THIS JOB:
Company: Fortify
Name: T Gordon
Email: