GMASS Lead Generator/Sales Development Representative

Brist Mfg., Bellingham, WA is seeking a full-time GMASS expert to build and maintain a sales lead generation system to data mine lead lists, run sequenced email campaigns and hand-off qualified sales prospects to account managers. You must be a fluent English writer and speaker.

The sales development rep is at the top of the sales funnel at Brist. Their single goal is to generate leads and then pass the leads to a sales rep who will nurture and grow the account. It is critical this individual has a firm understanding of Brist Mfg. to qualify in and out opportunities. We want to focus on the RIGHT customers, not any customers.

The sales development representative’s (SDR) primary job responsibility is to develop, implement and maintain a system where new customer relationship opportunities are identified and customer interest in Brist Mfg. and Brist Mfg. products are deepened through a robust outreach program.

Essential Roles and Responsibilities:
-Build email outreach strategy using GMASS
-Create focused campaigns around core verticals (outdoor, beverage, corporate and partner)
-Build data mining strategy to generate leads around the ideal customer OVER $100K in spend per year.
-Create and implement new customer outreach processes that regularly identify new customer relationships and through documentation and robust communication efforts move from prospect status to valued customer.
-Use email campaigns, video and phone calls, trade show follow up and sampling efforts to generate leads and manage outreach for prospective clients through a final hand-off with the sales team.
-Create a new customer referral program to capture existing Brist Mfg. customer, supplier and industry referral opportunities.
-Include Brist Mfg. customers who have not ordered in 2+ years in outreach campaigns, regularly engaging to reactivate regular patterns of engagement.
-Work with marketing to create engaging resources and assets to provide relevant information about Brist products and services.
-Identify and develop strategic alignment with key influencers.
-Understand Brist Mfg. products and verticals to optimize customer opportunities, provide a baseline of information about the company.
-Turn over every rock, research new customer opportunities, watch for emerging industry/vertical trends that could open new customer conversations.

Daily and Monthly Responsibilities:
-Use Gmass
-Utilize Pipedrive to track prospect interactions and understand the impact of lead flow on sales funnel and expected results.
-Execute weekly campaigns to ensure a consistent pattern of communication, engagement with Brist Mfg.
-Develop leads and build relationships with prospective customers through professional and persistent, ongoing contact.
-Proactively source active and passive clients through referrals, networking, internal/external databases and innovative research tactics.
-Collaborate and report progress and outcomes regularly with the sales department, company leadership.
-Apply knowledge of qualifying sales questions, basic Brist Mfg. product knowledge to help guide and facilitate conversations -and handoff of accounts to sales verticals/pods.

Skills/Abilities:
-Fluent English writer and speaker (REQUIRED)
-Get excited about creating and building new lead sources and customer opportunities
-Experience or desire to work with the internal growth, sales, and marketing teams to create and develop efficient paths to validated and efficient customer adoption
-Creative and curious self-starter with a desire to learn
-Flexible mindset and able to adapt and change direction as we learn
-Obsessive attention to detail and strong ability to communicate through written and verbal communication
-Ability to work independently, remotely
-A Lean mindset to continually improve, reduce waste and create customer value

Education / Certifications:
Bachelor’s degree in marketing, business or applicable major

Experience:
2+ years of sales and project management experience required.
Demonstrated experience building processes that produce results
Applicable experience using GMASS or similar email generation/marketing tools