We are innovative, data-driven, collaborative, and our goal is to to revolutionise lead generation in the financial services industry. We’re not just any agency, we’re a team of lead generating superheroes on a mission to help businesses expand and increase profits. If you’re a strategic, proactive, outside the box thinker, we want you to join our mission!
Our work environment includes:
Regular social events
Remote working hours
Growth opportunities
Wellness programmes
We are looking for a Google Ad Words Specialist to join our team of PPC Superheroes, delivering top level digital marketing services to the financial industry.
Experience required:
• Account, campaign and ad group set up
• Conversion tracking
• Ad copy creation
• Keyword research and selection
• Budget management
• Report creation and presentation
Essential Job Functions
• Research and create PPC campaigns:
• Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
• Advise on monthly campaign spend levels with the client’s budget and goals in mind.
• Create and/or revise ad copy and messaging.
• Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented.
• Create and present compelling paid search proposals/audits.
• Successfully execute planned campaigns – optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use.
• Report on your results internally and externally in a clear, compelling fashion.
• Collaborate closely with the account’s internal stakeholders and client contacts.
• Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client’s marketing goals within budget.
• Understand PPC best practices and provide insight through client deliverables.
• Reliable management and reporting of monthly assigned PPC work.
KEY SUCCESS FACTORS
• Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns.
• Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients.
• Excellent client-facing communication skills (via phone, email, and video call).
• The ability to craft a compelling proposal.
• The ability to create clear reports with riveting ROI narrative.
• Strong interdepartmental and interpersonal skills.
• The ability to work at a computer during standard working hours.
• Meet scheduled and proposed deadlines.
• The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.).
Please complete this skills quiz to show your knowledge within this field /zfGYBCVYLzde753i9
Only applicants who follow the link and complete the quiz will be considered for our role.
SKILLS & REQUIREMENTS:
• Bachelor’s degree preferred.
• Minimum two years of relevant work experience
• Excellent written and verbal communication skills
• Expert knowledge with the following technologies/software/programs/processes:
• Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail
• Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
• Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments.
• Ability to adapt to new software and changes in the paid environment quickly
• Ability to meet deadlines within a fast-paced marketing Agency environment
APPLY FOR THIS JOB:
Company: HiEnd Accents
Name: Coral Clough
Email: