Google Ads and Social Media Ads Specialist

This role is pivotal in driving brand visibility, engagement, and conversions through strategic planning and execution of Google Ads and social media advertising campaigns specifically tailored for the pet industry.

Responsibilities:

Campaign Strategy and Planning:
Develop comprehensive strategies for Google Ads and social media advertising tailored to the unique dynamics of the pet industry. Collaborate with the marketing team to understand pet owner demographics and create compelling ad campaigns.

Google Ads Management:
Create and optimize Google Ads campaigns to enhance brand visibility and drive targeted traffic within the pet industry.
Conduct keyword research, ad copy creation, and ongoing performance analysis with a focus on pet-related keywords.

Social Media Ads Execution:
Design and implement effective paid advertising campaigns on social media platforms, ensuring content resonates with pet owners. Craft visually appealing ad creatives and ad copies that highlight our offerings within the pet industry on fb, ig and tiktok.

Budget Management:
Monitor and manage advertising budgets effectively within the pet industry to ensure optimal allocation and maximum ROI.
Track spending and adjust budgets based on campaign performance in the pet market.

Conversion Optimization:
Implement conversion tracking and analyze user behavior to optimize campaigns for higher conversion rates within the pet industry.
A/B test ad variations to refine strategies and improve performance specifically for pet-related products/services.

Audience Targeting:
Utilize audience targeting features on Google Ads and social media platforms to reach specific demographics of pet owners.
Continuously refine targeting parameters for improved campaign efficiency within the pet market.

Performance Analysis and Reporting:
Generate regular reports on the performance of Google Ads and social media campaigns within the pet industry.
Analyze key metrics, provide insights, and recommend improvements for future campaigns targeting pet owners.

Stay Updated on Industry Trends:
Keep abreast of industry trends within the pet market and emerging technologies in online advertising.
Implement best practices to maintain a competitive edge in the digital marketing landscape within the pet industry.

Requirements:

Educational Background:
Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Experience:
Proven experience as a Google Ads and Social Media Ads Specialist, with a track record of successful campaign management within the pet industry.
Familiarity with advertising on platforms like Google Ads, Facebook Ads Manager, and other social media ad platforms within the pet market.

Analytical Skills:
Strong analytical skills with the ability to interpret campaign data and optimize for performance within the pet industry.
Creative Thinking:

Ability to craft compelling ad copies and visually appealing creatives tailored for pet owners.

Technical Proficiency:
Proficient in using Google Ads and social media advertising platforms.
Experience with ad management tools and analytics within the pet market.

Results-Driven:
Proven ability to achieve and exceed key performance indicators (KPIs) and campaign objectives within the pet industry.

If you are a results-driven and creative individual with a passion for digital advertising within the pet industry, we invite you to apply. Join our team and contribute to the success of our brand through impactful Google Ads and social media advertising campaigns tailored for pet owners.

Kindly submit your resume, share examples from your portfolio that highlight relevant use cases, specify your anticipated working hours, and outline your compensation expectations.