Google Ads Expert for U.S. Immigration Law Firm

As a Google Ads Expert, you will be responsible for managing our online google advertising efforts to maximize our visibility and drive client growth. This includes reviewing, optimizing, and expanding our existing Google Ads campaigns, as well as creating new ones as needed. It will also include reviewing analytics, tag managers, etc.

Responsibilities:

-Review and analyze our existing Google Ads campaigns
-Develop and implement strategies to optimize these campaigns
-Create new campaigns targeting specific audiences to increase our reach
-Monitor campaign performance regularly and make data-driven decisions
-Monitor tracking efforts
-Collaborate with our internal marketing team to align Google Ads strategy with overall marketing goals

Qualifications:

-Proven experience managing successful Google Ads campaigns
-Strong analytical skills and ability to interpret Google Ads data for growth
-Excellent problem-solving skills and creativity
-Knowledge of the legal industry, specifically immigration law

To Apply: Please send your detailed and data-driven resume (with your contact information/email address), and answers to the following questions:

1. How many years have you been working in Google ads?
2. What is your experience with Google ads?
3. Have you ever worked with a law firm?
4. Have you ever worked with a U.S. immigration law firm?
5. What industries have you worked in?
6. What is your hourly rate?
7. How many hours per week do you need to review current google ads, set up new ads if needed, and monitor the ads?
8. Are you able to review our previous Google Ads work and expand on it if necessary?
9. How do you believe you can grow our law firm through Google Ads? Please provide specific strategies or examples.
10. How long do you estimate it might take to see significant growth from your Google Ads efforts?

Please also answer the below quiz (pick the most accurate answer):

1. Which type of Google Ads campaign is most effective for a law firm looking to increase its local visibility?
A. Search Network campaign
B. Display Network campaign
C. Video campaign
D. Shopping campaign

2. What type of keyword match should a law firm use to reach the most specific audience?
A. Broad Match
B. Phrase Match
C. Exact Match
D. Negative Match

3. In Google Ads, what would be a relevant conversion action for a law firm’s website?
A. A visitor viewing the ‘About Us’ page
B. A visitor clicking on the firm’s phone number
C. A visitor downloading a free legal guide

4. What type of ad extension could provide potential clients with a quick way to get directions to a law firm’s offices?
A. Sitelink extension
B. Callout extension
C. Location extension
D. Structured snippet extension

5. What bidding strategy should a law firm use in Google Ads if its main goal is to generate phone calls?
A. Maximize Clicks
B. Target ROAS (Return on Ad Spend)
C. Target CPA (Cost per Acquisition)
D. Maximize Conversions

6. For a law firm specializing in U.S. immigration cases, what could be an effective negative keyword to prevent irrelevant clicks?
A. Immigration
B. Lawyer
C. H-1B
D. Z-2

7. What type of audience targeting should a law firm use to show ads to people who have visited their website but did not fill out a contact form?
A. Demographic targeting
B. Content targeting
C. Remarketing
D. Interest targeting

We’re excited to hear from you and learn more about how you can help grow our law firm through effective Google Ads strategies!