Google Ads Manager

We are seeking a skilled and experienced Google Ads Account Manager to join our team. As a Google Ads Account Manager, you will be responsible for managing and optimizing our clients’ Google Ads campaigns to drive maximum results and ROI. You will collaborate with clients to understand their advertising goals, conduct keyword research, create compelling ad copy, set up and monitor campaigns, analyze performance data, and make data-driven recommendations for improvement. Your expertise in Google Ads and proficiency in analytics tools will be essential in delivering successful advertising campaigns that meet our client’s objectives.

Responsibilities:

Manage and optimize Google Ads campaigns for multiple clients, ensuring alignment with their advertising goals and targets.
Conduct thorough keyword research and develop strategic keyword lists to maximize campaign performance.
Create compelling ad copy and design effective landing pages to increase click-through rates and conversions.
Set up and configure Google Ads campaigns, including campaign structure, targeting options, bidding strategies, and tracking mechanisms.
Monitor campaign performance, analyze data, and generate reports to identify trends, insights, and areas for improvement.
Make data-driven recommendations to optimize campaigns, such as adjusting keywords, ad copy, bidding strategies, and budget allocations.
Stay up-to-date with industry trends, Google Ads updates, and best practices to ensure our clients receive the latest advertising strategies and techniques.
Maintain strong communication with clients, providing regular updates on campaign progress, performance, and optimizations.
Requirements:

Proven experience managing Google Ads campaigns, with a strong track record of delivering successful results.
In-depth knowledge of the Google Ads platform, including campaign setup, keyword research, ad creation, bidding strategies, and performance analysis.
Proficiency in Google Analytics or other web analytics tools to track and analyze campaign performance.
Strong analytical skills to interpret data, identify trends, and make data-driven recommendations.
Excellent communication skills, both written and verbal, to effectively communicate with clients and team members.
Detail-oriented with the ability to manage multiple campaigns and prioritize tasks effectively.
Google Ads certifications or relevant digital marketing certifications are a plus.