Google Ads / PPC Marketing Specialist

We are seeking a skilled and motivated Performance Marketing/PPC Specialist to join our team and play a pivotal role in supporting marketing activities that enable us to acquire new client accounts and grow the lifetime value of existing ones.

As a Performance Marketing/PPC Specialist, you will be responsible for managing and optimising various aspects of our digital advertising campaigns, with a primary focus on Google PPC Ads, Bing PPC, and YouTube. Your expertise will contribute to enhancing our online presence, boosting conversion rates, and maximising the impact of our demand generation initiatives.

The ideal candidate will play a critical role in driving our lead generation efforts, significantly increasing lead volumes while effectively reducing acquisition costs. This specialist role demands a strategic thinker with expertise in Google Ads, capable of leveraging PPC platforms to achieve measurable business outcomes.

Key Areas of Responsibility:

– Google Ads & PPC Management: Plan, execute, and optimise PPC campaigns to drive targeted traffic and conversions, closely monitoring performance metrics and adjusting strategies as needed. Your main objective will be to optimise campaigns for increases in lead volumes while lowering acquisition costs (CPA).

– Conversion Rate Optimisation: Continuously assess and improve landing pages and conversion paths to maximise conversion rates, ensuring a seamless user journey.

– Creative Brief Development: Develop clear and strategic creative briefs that guide the creation of advertisement assets optimised for performance and aligned with campaign goals.

– Demand Generation Support: Collaborate with demand generation teams to contribute to lead generation efforts, leveraging your expertise in performance marketing.

– Data Analysis and Reporting: Regularly analyse campaign data to provide insights, track KPIs, and prepare comprehensive performance reports, using data to inform decision-making.

– Cross-Functional Collaboration: Work closely with designers, copywriters, and other teams to ensure cohesive and high-performing campaign execution.

Experience and Skills:

– Proven Expertise: Demonstrated experience in successfully managing and optimising Google PPC campaigns, leading to tangible improvements in conversion rates and overall campaign performance.

– Analytical Mindset: Strong analytical skills to interpret campaign data, generate insights, and make informed decisions to enhance performance.

– Conversion Optimisation: Proficiency in optimising landing pages and conversion paths to drive higher conversion rates and better user experiences.

– Creative Briefing: Ability to create clear and effective creative briefs for advertisement assets, ensuring alignment with performance goals and brand guidelines.

– Demand Generation: Experience in supporting demand generation campaigns and activities, collaborating closely with cross-functional teams to drive lead generation and customer acquisition.

– Digital Marketing Tools: Familiarity with various digital marketing tools and platforms, including ad management platforms, analytics tools, and A/B testing platforms.

– Communication Skills: Excellent communication skills to collaborate with internal teams, external partners, and stakeholders, effectively conveying performance updates, strategies, and recommendations.