Google Ads | PPC Specialist

Position Overview:
We are seeking a highly skilled and experienced Google Ads Specialist to join our team. As a Google Ads Specialist, you will be responsible for managing and optimizing our clients’ Google Ads campaigns to drive maximum performance and achieve their advertising goals. You will work closely with clients, marketing teams, and other stakeholders to develop effective advertising strategies and ensure successful campaign execution.

Key Responsibilities:

Campaign Management:

Create, manage, and optimize Google Ads campaigns across various platforms, including search, display, shopping, and video.
Conduct keyword research and analysis to identify relevant keywords for targeting.
Develop compelling ad copy and creative assets to maximize click-through rates and conversions.
Monitor campaign performance, identify areas for improvement, and implement optimization strategies to enhance ROI.
Perform A/B testing of ad variations to determine the most effective messaging and design.
Regularly analyze campaign data and provide actionable insights and recommendations to clients.
Account Setup and Configuration:

Set up new Google Ads accounts, including structuring campaigns, ad groups, and targeting settings.
Implement conversion tracking and other measurement tools to track campaign performance and goal achievements.
Configure audience targeting and segmentation to reach the most relevant audience for each campaign.
Research and Strategy:

Conduct market research and competitive analysis to identify industry trends, opportunities, and potential target audiences.
Collaborate with clients and internal teams to develop comprehensive advertising strategies aligned with business objectives.
Provide recommendations on budget allocation, bidding strategies, and targeting options based on campaign goals and performance data.
Reporting and Analysis:

Generate regular reports on campaign performance, including key metrics, trends, and insights.
Analyze data to identify areas of improvement and proactively suggest optimization strategies.
Monitor industry trends and stay up to date with changes in the Google Ads platform, ensuring compliance and leveraging new features for campaign success.
Client Communication and Collaboration:

Serve as the main point of contact for clients, addressing their questions, concerns, and providing regular updates on campaign performance.
Collaborate with internal teams, including designers, copywriters, and developers, to create and implement effective ad assets.
Conduct client meetings, presentations, and workshops to communicate campaign strategies, results, and recommendations.
Qualifications and Skills:

Proven experience managing Google Ads campaigns, with a strong track record of achieving results.
In-depth knowledge of the Google Ads platform, including search, display, shopping, and video campaigns.
Proficiency in Google Ads tools and features, such as Google Ads Editor, Keyword Planner, and Google Analytics.
Familiarity with PPC (Pay-Per-Click) advertising, keyword research, bid management, and ad copy optimization.
Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Excellent communication and presentation skills, with the ability to clearly articulate complex concepts to clients and internal teams.
Detail-oriented, with strong organizational and project management skills.
Adaptable and able to work in a fast-paced, deadline-driven environment.
Google Ads certifications (such as Google Ads Search Certification, Google Ads Display Certification) are a plus.
If you are passionate about digital advertising, have a strong understanding of Google Ads, and enjoy driving results through strategic campaign management, we would love to hear from you. Join our team as a Google Ads Specialist and make a significant impact on our clients’ advertising success.