Google Ads PPC Specialist

We are looking for an experienced and results-driven Google Ads PPC Specialist to join our dynamic team. In this role, you will be responsible for developing and managing Google Ads campaigns for our clients, with a focus on achieving high performance and ROI. Your expertise will play a crucial role in helping our clients drive revenue and growth through effective Pay-Per-Click (PPC) strategies.
Key Responsibilities:
Campaign Development and Management: Design, implement, and manage Google Ads campaigns that align with client objectives and budgets.
Keyword Research and Selection: Conduct thorough keyword research to identify high-impact keywords and optimize campaigns for target audiences.
Bid Management: Manage and adjust bids to maximize ROI while maintaining budget constraints.
Performance Analysis: Regularly analyze campaign performance data to identify trends, insights, and opportunities for optimization.
A/B Testing: Continuously test various components of campaigns (such as ad copy, landing pages, and keywords) to improve performance and conversion rates.
Client Reporting: Prepare and present detailed reports to clients, highlighting campaign performance, insights, and recommendations for future strategies.
Staying Updated: Keep abreast of the latest trends and changes in PPC and digital marketing to apply best practices in campaign management.
Qualifications:
Proven experience in managing Google Ads campaigns with a track record of achieving strong ROI.
Strong understanding of PPC concepts, bidding strategies, and Google Ads platform.
Proficiency in Google Analytics and other relevant tools.
Excellent analytical skills with an ability to interpret and leverage data to drive decision-making.
Strong communication and client management skills.
Google Ads certification is highly preferred.
What We Offer:
The opportunity to work with diverse clients across various industries.
A collaborative and supportive team environment.
Professional growth and development opportunities in digital marketing.
How to Apply:
Interested candidates should submit a resume, a cover letter detailing relevant Google Ads campaign experience and successes, and any certifications. Please also include case studies or examples of past campaigns that demonstrate your expertise in achieving results through Google Ads PPC.