Google Ads PPC Specialist (Local Lead Generation) – Gig/Part Time

We are seeking a highly skilled and experienced Google Ads PPC Specialist to assist with a lead generation project (Gig/Part Time). As a Google Ads PPC Specialist, you will be responsible for managing and optimizing Google Search campaigns focused on generating leads at a local level. This is a remote position that requires a strong understanding of Google Ads and proven expertise in running successful lead generation campaigns.

Responsibilities:

• Develop and execute effective Google Search campaigns targeting local audiences to generate high-quality leads.
• Conduct thorough keyword research and analysis to identify relevant search terms and phrases for optimal campaign performance.
• Create compelling ad copy and design effective landing pages to maximize conversion rates.
• Monitor campaign performance, analyze data, and implement optimization strategies to improve key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• Conduct A/B testing to refine ad campaigns, landing pages, and targeting strategies.
• Stay up-to-date with industry trends, best practices, and algorithm updates to ensure optimal campaign performance.
• Collaborate with the marketing team to align PPC campaigns with broader marketing initiatives and goals.
• Provide regular reports on campaign performance, highlighting key insights and recommendations for improvement.

Requirements:

• Proven work experience as a Google Ads PPC Specialist, specifically in running successful Google Search campaigns for local lead generation.
• Strong knowledge of Google Ads platform, including Google Ads Editor, keyword planner, and campaign management tools.
• Demonstrated expertise in keyword research, ad copywriting, and landing page optimization.
• Solid understanding of conversion tracking, analytics, and data-driven decision making.
• Proficient in A/B testing methodologies and experience implementing testing frameworks.
• Ability to analyze data and draw actionable insights to improve campaign performance.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
• Google Ads certifications are preferred but not mandatory.

Additional Requirement:

• Proficiency in using Hubstaff or similar time tracking software to accurately record and report working hours and tasks completed.

How to Apply:
Interested candidates are invited to submit their applications to [insert email address]. Please include the following in your application:

1. A detailed resume highlighting your relevant experience and qualifications.
2. Examples of successful Google Ads campaigns you have managed, specifically focused on local lead generation.
3. Any relevant certifications or training you have completed.

We appreciate all applications, but only shortlisted candidates will be contacted for further evaluation. Thank you for your interest in joining our team as a Google Ads PPC Specialist!