Google Ads/SEM Director

We are looking for an experienced Google Ads Specialist to join our team! We are a fast growing Ayurvedic oral care brand who sells to North America. We seek a Google Ads PPC Specialist whose ultimate objective is to grow and scale eCommerce brands while driving equal or lower costs per customer acquisition.

Responsibilities:

Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine and social marketing platforms including but not limited to: Google Ads, Facebook, Instagram, etc.
Experience working with DTC Brand (Must)
Experience working in-house for an e-commerce brand or in an agency setting
Continuously meet revenue and ROAS target for up to 15 to 20 client projects
Quick and thoughtful execution of ads by writing compelling copy, the error-free building of ads, and troubleshooting account performance
End-to-end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum sales).
Problem-solving your way to reach success in our client’s ad accounts by digging into the data and transforming that into actionable next steps
Staying informed with paid search and social industry best practices, new trends and technologies, and platform updates
Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience.
Continuously monitor, identify and improve all three components of the Google Ads Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
Coordinate with our designer to ensure creative assets meet goals and expectations
Skills Required:

5+ years of experience creating and optimizing multiple Google Ads account at scale (this is the #1 requirement for this job, and if you haven’t done this, this isn’t the position for you)
Confident interpersonal communicator and relationship builder, including the ability to hold people accountable and conduct difficult conversations
Expert knowledge of the following: Shopify, BigCommerce Google Merchant Center, Google Analytics (and eCommerce View), Google Tag Manager, SEM, and Copywriting. (There is support in these platforms as other teammates are also experts in these areas)
Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
An ability to think about a brand’s 360 digital approaches from customer acquisition to customer retention. An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions A desire to take risks but only after carefully examining the calculus and determining that your chosen course of action is the most effective
Technical Skills:

Google Analytics
Google AdWords
Google Merchant Center
Google Shopping
Google Search
Google Display and Youtube Ads

Certification Requirements:
Google Ads Search Certification
Google Universal Analytics
Google Ads Display
Google Ads Video
Google Shopping Ads
Google Ads Smart campaigns
Other Information:

This is a remote job
The timing for work is Monday To Friday, 10AM PST – 6PM PST
Part-Time
A great attitude and a lack of ego.