Google Ads – SEO Specialist

Hi There!

At Smashed Avo, we build beautiful and functional websites that delight our customer’s customers and make an impact on the growth of their business.

We have some of the coolest clients around that ask us to develop things like, customisable cake builders for deliverable wedding cakes, e-communities and membership sites for cancer surgeons, and big e-commerce stores with Enterprise Resource Planning software integrations, just to name a few!

We help service businesses and e-commerce stores with big WordPress, WooCommerce, and Shopify builds, and help them grow with Analytics, SEO marketing, and paid ads via Google and Meta.

We strive for:

– Quality of work and timely attention
– Cost effective solutions to client requests and issues
– Creative solutions to business bottlenecks using the website as problem solving tool

We accomplish this through:

– A full website development process that includes discovery, design and development
– Ongoing monthly website maintenance to improve the website on a monthly basis
– Ongoing MARKETING SERVICES to improve marketing on a regular basis
– Partnerships with other companies and resources to offer clients further online strategy

Smashed Avo is looking for a motivated Virtual Google Ads / SEO Specialist that is up for becoming part of the team for long term growth.

Reports to: Project Manager and SEO

Monthly tasks include:

SEO:
– Optimize new website builds, blog posts, landing pages, images for keywords
– Use Semrush to view recommendations and make tweaks to site
– Work with team to setup location based or service based landing pages and optimize for SEO
– Submit and review monthly citation building campaigns for monthly SEO clients
– Setup and Optimize Google Business Profile for clients
– Submit sitemap in Google Search Console and review and fix other issues

Google Ads:
– Setup new Google ad accounts, keyword research, choose keywords, write headlines, descriptions, work with team on optimize landing page(s)
– Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines, descriptions, – make recommendations for landing page(s)
– Monthly review and optimization of Google ad sets

SEO & Google Ads
– Help project managers answer SEO related & Google Ad questions from clients that come through support desk
– Setup, customize and send SEO reports & Google Ad reports
– Setup Google Analytics on client sites
– Setup Google Tag, Conversion tracking, and Goals on client sites

Qualities we are looking for:
– English fluency
– At least 5+ years experience with SEO & Google Ads
– A free thinker, willing to look for answers
– Confidence in strategy, execution and details
– A team player who is happy working in a small team of 5-10 people
– Strong communication skills
– Responsive: Quick with email and chat communication

Preferred expert knowledge of:

– Google Analytics
– Google Business Profile
– Google Tag Manager
– Google Search Console
– Google Ads
– BrightLocal
– SEMRush
– WordPress
– Yoast SEO plugin
– Beaver Builder and Elementor
– PROJECT MANAGEMENT SOFTWARE

Special requirements:

– A computer that is two years old or less
– Your own Internet connection and some kind of backup internet
– Have a headset or microphone and video camera (for team meetings)