Position Overview:
We are in search of a Google Ads & Retargeting Specialist to revamp and optimize our advertising campaigns. As the digital landscape has evolved, so have our advertising needs. With six years of rich data at your disposal, you’ll be responsible for crafting effective campaigns on Google Ads, with a keen focus on retargeting across platforms such as Facebook, LinkedIn, and Instagram. Creative and focused pages will be provided or can be created when needed.
Why our mission is worth your time: /
PrimeCarers is an Introductory Service, focused on revolutionising the care industry. Our platform not only makes it easier for our clients to find a carer that they love, but also makes the care they receive affordable too. At the same time, it helps carers working in the UK keep more of what they earn at work, by enabling them to work privately with their own private clients.
Key Responsibilities:
– Campaign Strategy & Setup: Utilize historical data to inform and set up optimized Google Ads campaigns focused on our core keyword set.
– Retargeting Initiatives: Launch and oversee retargeting campaigns across Google Ads, Facebook, LinkedIn, and Instagram.
– Performance Analysis & Reporting: Periodically review campaign performance, making necessary adjustments to optimize for conversions and cost-effectiveness.
– Team Collaboration: Work closely with the SEO and broader marketing team to ensure cohesive brand messaging and strategy alignment.
Estimated Workload:
Initial Setup: Approx. 1 to 2 full-time weeks, based on campaign complexity and initial strategy formation.
Ongoing Management: Roughly 16-24hrs per month, this includes performance check-ins, adjustments, and reporting.
Requirements:
– Proven track record with Google Ads and socials for retargeting campaigns.
– Ability to harness past data for current campaign insights.
– Strong proficiency in English; clear communication skills, both written and verbal.
Compensation:
We understand the value of skilled Google Ads management. Compensation will be competitive and reflective of the expertise you bring to the table. We are open to discussing a structure that aligns with both our business objectives and your professional expectations.
How to Apply:
– Submit your CV along with a brief cover letter detailing your experience with Google Ads and retargeting.
– Shortlisted candidates will be invited to a very short video interview.
– Final discussions will include a call with the company’s director.
APPLY FOR THIS JOB:
Company: PrimeCarers
Name: James Bowdler
Email: