Google ads Specialist

As a Google Ads Expert, you will play a pivotal role in developing, implementing, and optimizing paid advertising campaigns. Leveraging your expertise in digital advertising, you will work closely with clients to understand their goals and target audience, and create strategic campaigns to drive traffic, leads, and conversions. You will monitor campaign performance, analyze data, and provide actionable insights to continuously improve campaign performance and maximize ROI.

Responsibilities:

Develop and execute strategic advertising campaigns on Google Ads
Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.
Set up and manage ad campaigns, ad groups, and targeting parameters to reach the desired audience.
Monitor campaign performance metrics such as CTR, CPC, CPA, and ROAS, and adjust strategies as needed to achieve client objectives.
Perform A/B testing of ad creatives, targeting options, and bidding strategies to identify top-performing variations.
Stay up-to-date with industry trends, platform updates, and best practices in Google Ads
Provide regular reports and insights to clients on campaign performance, highlighting key metrics and areas for improvement.
Stay informed about changes in the digital advertising landscape and make proactive recommendations to adapt strategies accordingly.

Qualifications:

Proven experience managing Google Ads campaigns, with a strong track record of driving measurable results.
In-depth knowledge of Google Ads, including campaign setup, targeting options, and optimization techniques.
Experience with Google Analytics or similar web analytics platforms to track and analyze campaign performance.
Strong analytical skills, with the ability to interpret data and draw actionable insights.
Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
Creative problem solver with a proactive approach to identifying and addressing challenges

Preferred Qualifications:

Google Ads certifications.
Experience managing campaigns across additional digital advertising platforms, such as LinkedIn Ads or Twitter Ads.
Knowledge of conversion rate optimization (CRO) techniques to improve landing page performance.
Familiarity with ad automation tools and bid management platforms.
Required working hours: Business hours EST

When applying, please include a copy of your CV in your cover letter.