Google Ads Specialist

We are seeking a talented and results-driven individual to join our team as a Google Ads Specialist. This role offers the opportunity to leverage your expertise in Google Ads to drive traffic, generate leads, and optimize campaigns for maximum performance.

As the Google Ads Specialist, you will be responsible for developing, implementing, and optimizing Google Ads campaigns to achieve our marketing objectives. You will focus on driving quality traffic, increasing conversions, and maximizing ROI across various Google platforms. The ideal candidate will have a strong understanding of Google Ads best practices, experience with campaign optimization techniques, and a passion for driving measurable results.

Note: Upon applying include the following at the beginning of your email “IBD–Google-Read” If it is not there then we will not see your resume.

Responsibilities:

Develop and implement Google Ads strategies to drive traffic, generate leads, and increase conversions.

Conduct keyword research, ad copywriting, and ad group structuring to optimize campaign performance.

Create and manage Google Ads campaigns across search, display, and video networks.

Monitor campaign performance, analyze key metrics, and identify opportunities for optimization.

Implement A/B testing and other optimization techniques to improve ad performance and ROI.

Stay updated on Google Ads updates, features, and best practices to ensure campaigns are aligned with industry standards.

Collaborate with cross-functional teams to align Google Ads initiatives with overall marketing objectives.

Requirements:

Proven experience as a Google Ads specialist or similar role, with a strong track record of driving results.

In-depth knowledge of Google Ads platforms, including Google Ads, Google Display Network, and YouTube Ads.

Experience with keyword research tools, ad copywriting, and ad campaign optimization techniques.

Strong analytical skills with the ability to interpret performance data and derive actionable insights.

Excellent communication and collaboration skills with a focus on driving measurable results.

Google Ads certifications (preferred but not required).