Google Ads Specialist

Location:
Remote
Department:
Marketing
Reports To:
Operations Manager

About MSP Launchpad:
We are MSP Launchpad, a dedicated team of MSP marketing specialists on a mission to help IT providers attract their dream clients without the stress of marketing. Our objective is to consistently and relentlessly generate an overflow of ready-to-buy leads for our clients, aspiring to become the nr. 1. MSP marketing agency in the world. If you align with our core values of aiming for greatness, focusing on client success, maintaining total honesty, having fun together, and thinking long term, then MSP Launchpad is the place for you.

Please review this loom video from the CEO of MSP Launchpad before submitting your application: Click to view/share/3a7e25ab8dd3461c8c0f475c9f5a79a0

Position Overview:
MSP Launchpad is looking for a highly committed and reliable Google Ads guru for our Managed Service Provider (MSP) company. As a Google Ads Specialist, your primary responsibility will be to manage and optimize Google Ads campaigns for our company or clients. You will work closely with the marketing team to develop effective advertising strategies and implement them using the Google Ads platform. Your goal will be to drive qualified traffic, increase brand awareness, and generate leads or sales through various online channels. The ideal Google AdWords Specialist candidate will be someone who will take initiative and find ways to solve problems to drive results using AdWords.

Key Responsibilities:

Develop and implement Google Ads campaigns that align with marketing objectives and target audience.
Conduct keyword research and analysis to identify relevant keywords and improve campaign performance.
Create compelling ad copies and optimize landing pages for better conversion rates.
Monitor campaign performance, including click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS). Track conversions.
Conduct A/B testing experiments to improve campaign performance and optimize ad spend.
Analyze campaign data and provide actionable insights and recommendations to improve performance.
Stay up to date with industry trends, best practices, and new features in the Google Ads platform.
Collaborate with other team members, such as graphic designers and content writers, to create effective ad creatives.
Track and report on key performance indicators (KPIs) to management and clients.
Stay informed about competitors’ advertising strategies and adjust campaigns accordingly.

Secondary skills:
Learn and understand clients’ business and competition
Stay informed with Paid Search industry best practices, new trends and technologies, and platform updates
Ability to work in a fast-paced, open, and challenging environment
Excellent English verbal, written, and communication skills
Strong organizational skills and attention to detail
Systems oriented

Qualifications:
Proven work experience as a Google Ads Specialist or similar role.
In-depth knowledge of Google Ads platform, including campaign setup, optimization, and reporting.
Strong analytical skills and ability to interpret campaign data to make data-driven decisions.
Experience in conducting keyword research and optimizing ad copies.
Familiarity with A/B testing and conversion rate optimization techniques.
Excellent communication skills and ability to collaborate with cross-functional teams.
Knowledge of digital marketing principles and online advertising best practices.
Google Ads certifications (Google Ads Fundamentals, Search Advertising, Display Advertising, etc.) are a plus as well as Zapier integrations.
Experience with other advertising platforms, such as Facebook Ads or LinkedIn Ads, is a plus.
Bachelor’s degree in marketing, advertising, or a related field.

What You Will Get:
A competitive salary and performance-based bonuses.
Remote work flexibility.
A culture that values work-life balance.
The opportunity to work in an organization where your contributions make a significant impact.

Next Steps:
1. Please send us a short loom video similar to the one we shared in the advert from the CEO, introducing yourself and sharing your experience with a special focus on your role as a Google Ads Specialist and why you would be the most suited candidate for this role if you have any examples of your work, please feel free to share that on the loom video as well.
2. Please attach your resume.

Please note your application will not progress to the next steps if you do not complete the tasks mentioned above.