Google Ads Specialist

Company Overview:
At PowerSites, we are the all-in-one website platform that simplifies business growth. With a comprehensive suite of services, we aim to save small businesses both time and money. Primarily located in Florida, we have over a decade of experience and have garnered stellar reviews from our satisfied clientele. We are on a mission to improve online presence for businesses and are looking for a dedicated individual to join our team and contribute to our vision.

We are a Certified Google Partner and this role is for someone who has proven experience in managing Google Ads campaigns for a diverse range of US small businesses. Our mission is to drive business growth through effective online advertising, and we’re looking for a like-minded Google Ads expert to help us improve delivering exceptional results.

Job Title:
Google Ads Specialist

Job Description:
We are seeking a highly skilled and experienced Google Ads Specialist to create, manage, optimize, and scale Google Ads campaigns for our clients. These campaigns are all Lead Generation focused, Search and Display ads. You’ll be working alongside a team of digital marketing professionals, contributing your expertise to maximize ROI and drive success in a competitive digital landscape. Our Design & Development team will assist and work with you for Landing Page design needs that you have.

Key Responsibilities:

Develop and execute effective Google Ads strategies for a variety of clients.
Conduct thorough keyword research and audience targeting.
Create compelling ad copy and oversee the design of visual ad components.
Monitor and optimize campaigns for maximum efficiency and effectiveness.
Analyze campaign performance data and provide insightful reports.
Stay up-to-date with Google Ads features, industry trends, and best practices.
Collaborate with team members to integrate Google Ads strategies with broader website marketing efforts.
Manage budgets and bidding strategies to maximize return on ad spend (ROAS).
Provide recommendations for campaign improvements and scaling opportunities.

Qualifications:

Proven experience as a Google Ads Specialist, with a strong portfolio of successful campaigns.
In-depth knowledge of Google Ads, including search and display advertising.
Google Ads certification is strongly preferred.
Familiarity with Google Analytics, Google Tags and other digital marketing tools.
Strong analytical skills and experience with data-driven decision-making.
Excellent English written communication skills.
Ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Business, or a related field is preferred but not required.

Skills and Proficiencies:

Expertise in PPC campaign management and optimization.
Strong understanding of conversion tracking, bidding strategies, and A/B testing.
Proficient in managing large advertising budgets and campaigns across multiple accounts.
Ability to interpret and utilize analytics to inform strategy adjustments.
Excellent organizational and project management skills.
Strong problem-solving abilities and attention to detail.

Benefits:

13 Month, Paid Time Off, and Flexible Working Hours.
Opportunities for professional growth and development.
A collaborative and supportive work environment.

Application Process:
Interested candidates should submit a resume/CV, cover letter, and portfolio demonstrating previous Google Ads success stories. Shortlisted candidates will be invited for an interview and may be asked to present a case study or complete a practical task.