Google Analytics Specialist

Job Description:
DrTalks is looking for a Google Analytics Specialist. The GA Specialist will act as the technical liaison for our web analytics administration, implementation, and strategy. The individual will work closely with stakeholders from various departments to oversee design, integration, development, and validation of Analytics data for our Google Analytics/Google 360 platform.

Primary responsibility will be for Data analysis, using multiple tools such as Adwords, Search console but mainly Google Analytics. SQL/ Excel skills will be a great help. The position will be very relationship and data focused. With involvement with the ecommerce, Product, and marketing teams. A strong understanding of Data is essential. Specific tasks will include; working with an different analytic tools, stake holder relations, embedding change. In addition you will also carry out analysis and documentation tasks to ensure that the project deliverable is the ideal solution for the business.

RESPONSIBILITIES

* Administration of DrTalks’ analytics accounts, properties, user management, dashboards, and reports.

* Assist in the planning, design and building of data analytics suite in Google Analytics/UA/360 to setup properties for DrTalks for a portfolio of web products, including websites (WordPress ), apps (iOS, Android), and other digital properties.

* Establish standard process, procedure and governance to; onboard, setup, maintain and track data for reach, engagement, performance and other metrics for DrTalks digital properties.

* Analyze audience reach, engagement, and behavior metrics to avoid fragmentation of different business units needs and use cases.

* Support diverse stakeholders by generating custom reports according to business needs.

* Work with developers and digital producers to determine appropriate metrics and behavior to track on new and existing properties.

* Identify areas of inefficiency and develop methods for improvement.

QUALIFICATIONS

* Four-year college degree. A technical degree is a plus

* 2+ years of working with Google Analytics (GA and UA) and familiarity with GA360 suite

* Experience as a proven Digital Data Analyst, Marketing Insight Analyst, Insight Analyst, or Campaign Analyst

* Experience in a marketing background

* Experience with Data and analysis

* Familiarity with:

* Integration of Web services via Rest API

* Production process for digital products and properties.

* Queries, dimensions, and cross schema reporting

* Other dashboard reporting tools is a plus. Ex: Tableau

* AppFigures, Flurry and other Analytics tools is a plus

DESIRED/ADDITIONAL SKILLS

* Experience with:

* HTM/HTML5 /CSS/JavaScript.

* Other front end languages (Phyton, NodeJS, PHP, etc.)

* Migrating of tags from existing properties (GA) to Tag Manager/Google Analytics 360.

* SEO, A/B testing platform (Optimizely).

* CRM software and email marketing optimization.

* CMS platforms including WordPress.

* Jira, Confluence, or comparable tools.

* MySQL

* BigQuery

* Ability to foster teamwork and collaboration, but also able to work independently.

* Strong communication and organizational skills.

* Strong attention to Detail.

* A critical thinker with aptitude to isolate and fix technical issues related to flow of data.

* Passionate about accuracy of data and its value to inform business decisions.

* Experience in media and/or children’s education a plus.

* A passion for helping kids grow smarter, stronger, and kinder.

For Full Time
Can work US Pacific Time