Google and Facebook Ads Specialist

Are you a creative and analytical digital marketer with proven experience in managing successful Google and Facebook ads campaigns? Our brand, known for its child-centric, relationship-based, sensory-friendly feeding products and educational resources, is looking for a Google and Facebook Ads Specialist to join our growing team! Founded by a specialised paediatric speech therapist and dedicated mum, our mission is to transform mealtimes into joyful, stress-free experiences for parents, kids, and health professionals.

Job Description:

As a Google and Facebook Ads Specialist at Joyfull, you will be responsible for developing, executing, and optimising our advertising strategy to drive brand awareness, engagement, and sales. You will manage and refine ad campaigns across both Google and Facebook platforms, ensuring our message reaches and resonates with our target audience.

Responsibilities:

– Develop and execute Google and Facebook ad campaigns to drive traffic, engagement, and conversions
– Conduct thorough keyword research and audience targeting to optimise ad performance
– Analyse campaign performance data and adjust strategies to maximise ROI
– Collaborate with the team to ensure consistent brand messaging across all channels
– Monitor industry trends and competitor activities to stay ahead of the curve
– Provide regular reports on key metrics and actionable insights for continuous improvement
– Manage ad budgets effectively to achieve marketing goals
– Test and implement new advertising features and formats as they become available
– Stay updated on the latest trends and best practices in digital advertising

Required Skills and Experience:

– Proven experience in managing Google Ads and Facebook Ads campaigns
– Strong understanding of PPC advertising, audience targeting, and retargeting strategies
– Ability to analyse data and generate insights to optimise campaigns
– Excellent written and verbal communication skills
– Experience with A/B testing and ad optimization techniques

Skills:

– Creativity and innovative thinking
– Strong organisational and time management skills
– Attention to detail and a proactive approach
– Ability to work independently and as part of a team
– Passion for child development, nutrition, and emotional wellbeing

Technical Skills:

– Proficiency in Google Ads and Facebook Ads platforms
– Experience with analytics tools (e.g., Google Analytics, Facebook Insights)
– Basic graphic design skills (e.g., Canva, Adobe Creative Suite)
– Familiarity with CRM software
– Experience with marketing automation tools

Salary: To be negotiated based on experience and skills.

How to Apply:

If you are ready to bring your Google and Facebook ads expertise to a brand that makes a real difference, we want to hear from you! Submit your resume, a cover letter detailing your relevant experience, and examples of your previous work.

Apply today and become a part of our mission to support kids and their carers in a fun and meaningful way!