Google and Facebook Paid Media Ad Specialist

As a Google and Facebook Paid Media Ad Specialist, your primary responsibility will be to drive targeted traffic and generate high-quality leads for our home healthcare services in Delaware. You will play a critical role in promoting our brand and increasing our online presence. Here are the key aspects of your role:

1. Campaign Strategy and Planning:

*Develop comprehensive paid media advertising strategies for Google and Facebook to achieve our marketing goals.
*Identify and target specific audiences within Delaware who are in need of home healthcare services.
*Create and manage a content calendar for ad campaigns, ensuring timely and relevant promotions.

2. Ad Creation and Optimization:

*Design compelling and visually appealing ad creatives that resonate with our target audience.
*Write persuasive ad copy that highlights the unique benefits of our home healthcare services.
*Continuously monitor, test, and optimize ad campaigns to maximize ROI and achieve key performance indicators (KPIs).

3. Budget Management:

*Allocate and manage the advertising budget effectively across Google and Facebook platforms.
*Monitor spending to ensure efficient resource utilization while maintaining campaign effectiveness.

4. Data Analysis and Reporting:

*Regularly analyze campaign performance data to identify trends and areas for improvement.
*Prepare and present clear, data-driven reports to management, showcasing the impact of paid media advertising efforts.

5. Stay Updated:

*Stay informed about industry trends, algorithm changes, and best practices in digital advertising on Google and Facebook.
*Implement new features and technologies to stay ahead of the competition.

Requirements:

*Proven experience in managing Google Ads and Facebook Ads campaigns.
*Proficiency in ad creation, A/B testing, and campaign optimization.
*Strong analytical skills with the ability to translate data into actionable insights.
*Excellent written and verbal communication skills.
*Detail-oriented and highly organized with the ability to manage multiple campaigns simultaneously.
*Knowledge of healthcare marketing or experience in a similar field is a plus.
*Google Ads and Facebook Ads certifications are a bonus.

Why Join Us:

Make a meaningful impact by helping individuals in need access quality home healthcare services.
Be part of a supportive and collaborative team that values your expertise.
Competitive salary and opportunities for professional development and growth.
Flexible work arrangements, including remote work options.
Contribute to the growth and success of a locally focused, community-oriented organization.

If you’re a results-driven Google and Facebook Paid Media Ad Specialist who is passionate about making a difference in the lives of others, we encourage you to apply! Join us in providing essential care services to our community and help us grow together. Apply today to start your journey with us.