Google certified SEO expert

Job Summary:
We are seeking a highly skilled and Google Certified SEO Expert to join our dynamic marketing team. The ideal candidate will possess in-depth knowledge of search engine optimization strategies, Google Analytics, and Google Search Console. Your primary goal will be to maximize our website’s search engine rankings, improve organic traffic, and enhance overall visibility and user engagement. This role requires a balance of technical prowess, analytical thinking, and creative problem-solving.

Key Responsibilities:

Develop, implement, and manage SEO strategies to align with business goals.
Conduct keyword research to guide content teams and inform content strategy.
Optimize website content, landing pages, and paid search copy.
Direct off-page optimization projects (e.g., link-building).
Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes in SEO and major search engines.
Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
Build and maintain reports to present & to demonstrate the effectiveness of strategies being implemented.
Work with social media personnel to optimize campaigns.
Keep abreast of white hat and black hat tactics to ensure compliance with search engine guidelines.
Advocate for SEO best practices and help guide content development to ensure high SERP rankings.

Qualifications:

Proven experience as an SEO expert with a strong track record of successful project management.
Google SEO Certification is required.
Proficiency with SEO reporting, Google Analytics, and Google Search Console.
Familiarity with relevant tools (e.g., SEMrush, Moz, Ahrefs) and web standards.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong understanding of search engine algorithms and ranking methods.
Excellent written and verbal communication skills (email, phone, etc.).
Comfortable analyzing high volumes of data on a daily basis.
Familiarity with WordPress or other content management systems.
Experience with other aspects of marketing, such as customer growth and promotion, is a plus.