Google Marketing Specialist

We are an Australian business looking for a part-time Google Marketing Specialist to work in close collaboration with our team. Your primary focus in this role will be optimising our online presence and driving business growth through strategic Google Ads and Google Merchant Center initiatives.
You will be responsible for developing and implementing effective online advertising strategies to drive targeted traffic, increase brand visibility, and optimise campaign performance.

We would also expect you to be proactive in generating more traffic and success for our business. If you see an opportunity for improvement, we want you to take the lead.
Responsibilities:
• Develop and execute comprehensive Google Ads strategies, including campaign planning, keyword research, ad copywriting, and targeting optimization.
• Conduct in-depth analysis of target audience, and market competition to inform campaign strategy and set realistic performance benchmarks.
• Continuously monitor and optimise campaign performance, analysing key metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Identify opportunities to improve campaign performance and implement A/B testing strategies to enhance ad creatives, landing pages, and targeting parameters.
• Collaborate to ensure alignment and integration of Google Ads campaigns with broader marketing initiatives.
Requirements
• You must have real SEO experience, with actual results for local business clients in Australia, UK or US. You’ll be asked specific questions about SEO campaigns and results.
• Strong knowledge of the Google Ads platform.
• In-depth understanding of digital marketing principles, advertising strategies, and performance measurement metrics.
• Excellent English communication skills, both spoken and written.
• Good problem-solving skills
• You will need a good internet connection, a computer and a backup computer.
• Add banana to the end of the subject line when replying to this job
• Positive Attitude
• Be organized and willing to document all tasks and use project management software
As mentioned, this is a part-time position but if you excel in this role, there is potential for this position to transition into a full-time opportunity as we grow, together!
To apply for this role, please submit your application with your resume and a brief cover letter. Address the following questions in your cover letter.
Write 2-3 sentences at the top of your message explaining why you are interested in this position and why you believe you are a good fit.
List three examples of websites you have worked on, showcasing your SEO expertise.
Tell me how you deal with conflict, especially communication conflict.
Only successful applicants will be notified.