Google Marketing Specialist (SEO/PPC)

Location: Remote
Type: Part-Time (20 hours per week) with potential for Full-Time based on experience
Salary: Competitive, based on experience (TBD)

Job Description:
We are seeking a highly skilled Google Marketing Specialist with a strong background in SEO and PPC to join our dynamic team. This role is pivotal in managing and optimizing our digital marketing efforts, ensuring our strategies align with our business objectives, and driving measurable results. The ideal candidate will not only manage our external SEO and PPC agencies but also contribute hands-on to the success of our campaigns.

Key Responsibilities:

Agency Management:
*Oversee the performance of external SEO and PPC agencies.
*Track performance metrics and ensure targets are met.
*Provide insights and feedback to agencies, leveraging a deep understanding of our products and business.
*Challenge and question agency strategies and tactics to ensure best practices.
*Present innovative ideas to improve campaign performance.

Hands-on Campaign Management:
*Assist agencies initially in executing SEO and PPC strategies.
*Gradually take over management of PPC campaigns, with the potential to replace external agencies.
*Develop and implement SEO strategies, potentially managing specialist freelancers for specific tasks like blogging and backlinking.
*Ensure all campaigns align with broader marketing and business goals.

Performance Tracking & Reporting:
*Monitor and analyze campaign performance data to provide actionable insights.
*Generate regular performance reports and communicate the results to the team.
*Use data to make informed decisions and adjustments to strategies.

Strategic Planning:
*Stay updated with the latest trends and changes in the SEO and PPC landscape.
*Develop long-term strategies for SEO and PPC that drive growth and profitability.
*Identify new opportunities for enhancing online visibility and engagement.

Skills and Qualifications

Experience:
*Proven track record in managing successful SEO and PPC campaigns.
*Experience working with and managing external marketing agencies.
*Demonstrated ability to develop and execute comprehensive digital marketing strategies.
*Strong analytical skills with the ability to interpret data and generate actionable insights.

Technical Skills:
*Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
*Expertise in PPC platforms (e.g., Google Ads, Bing Ads).
*Familiarity with keyword research, on-page and off-page SEO, and link-building strategies.
*Ability to use data visualization tools for reporting and presentations.

Soft Skills:
*Excellent communication and interpersonal skills.
*Strong project management abilities with a keen eye for detail.
*Creative thinking and problem-solving capabilities.
*Ability to work independently and as part of a team.

Additional Information:

*Flexible remote working arrangement. Preferably during UK working hours.
*Collaborative and supportive team culture.
*Potential for role expansion to full-time based on performance and business needs.
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HOW TO APPLY? (please read and follow the instructions carefully.)

*Interested candidates should submit their resume, a cover letter outlining their experience and qualifications, and examples of past successful campaigns.
*Use “Your Next Google Marketing Specialist” as the subject of your application.
*To ensure we find the best candidate for our Google Marketing Specialist (SEO/PPC) role, we request all applicants to answer the following screening questions:

1. Do you have experience in managing both SEO and PPC campaigns? (Yes or No)
2. Are you proficient with SEO tools like Google Analytics, SEMrush, Moz, or Ahrefs? (Yes or No)
3. Do you have expertise in PPC platforms such as Google Ads and Bing Ads? (Yes or No)
4. Have you previously worked with and managed external marketing agencies? (Yes or No)
5. Have you developed comprehensive SEO and PPC strategies that align with broader business objectives? (Yes or No)
6. Do you regularly use key metrics to measure and report on the success of SEO and PPC campaigns? (Yes or No)
7. Have you successfully resolved a challenging situation in a digital marketing campaign? (Yes or No)
8. Are you confident in your communication skills to effectively collaborate with team members and external agencies? (Yes or No)
9. Are you available to work part-time (circa 20 hours per week) with the possibility of transitioning to a full-time role if needed? (Yes or No)
10. Provide the link to your resume here
11. Provide the link to your cover letter here
12. Provide the link to your sample work/portfolio here

NOTE: To be considered for this position, please submit your resume, a cover letter, link to your sample works, and your responses to the screening questions. Applications that are incomplete and do not include answers to the screening questions will be automatically disqualified.

We look forward to reviewing your application and thank you for your interest in joining our team.