Google PPC

Job Title: Google PPC Specialist for E-commerce Store

Location: Remote

Company Overview:
Join our dynamic and fast-growing e-commerce team at Click to view. We are dedicated to providing high-quality products and exceptional customer service. We are looking for a talented and experienced Google PPC Specialist to manage and optimize our pay-per-click advertising campaigns and drive growth in our online sales.

Job Description:

Position Summary:
The Google PPC Specialist will be responsible for creating, managing, and optimizing our Google Ads campaigns. The ideal candidate has a deep understanding of PPC strategies, data analysis, and e-commerce marketing. This role requires a results-oriented individual who can drive traffic, increase conversions, and maximize ROI.

Key Responsibilities:

Campaign Management:

Develop, implement, and manage Google Ads campaigns across Search, Display, and Shopping networks.
Conduct keyword research and selection for pay-per-click campaigns to maximize budget.
Write compelling ad copy and create effective landing pages to increase click-through rates and conversions.
Performance Analysis:

Monitor and analyze campaign performance data to identify trends and insights.
Generate regular reports on key performance metrics, including impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
Use data-driven analysis to optimize campaigns and improve performance continuously.
Budget Management:

Manage and allocate the PPC budget efficiently to maximize ROI.
Perform bid management and optimization to ensure cost-effective results.
Monitor daily spend to ensure campaigns stay within budget.
Market Research:

Stay up-to-date with industry trends, competitive landscape, and changes in PPC algorithms.
Conduct competitive analysis to identify opportunities for growth and improvement.
Explore new advertising opportunities and platforms to expand reach and drive traffic.
Collaboration:

Work closely with the marketing team to align PPC strategies with overall marketing goals.
Collaborate with the design and content teams to develop high-quality ads and landing pages.
Provide insights and recommendations to improve overall marketing strategy and performance.
Qualifications:

Proven experience as a Google PPC Specialist, preferably in an e-commerce environment.
In-depth knowledge of Google Ads (Search, Display, and Shopping).
Strong analytical skills and proficiency in using Google Analytics, Google Tag Manager, and other analytics tools.
Excellent understanding of PPC best practices, bid management, and optimization techniques.
Experience with A/B testing and conversion rate optimization.
Strong written and verbal communication skills.
Ability to work independently and as part of a team.
Google Ads certification is a plus.

How to Apply:
If you are a driven and experienced Google PPC Specialist looking to make a significant impact in the e-commerce industry, we would love to hear from you. Please send your resume, a cover letter detailing your relevant experience, and examples of successful PPC campaigns you have managed