Google PPC Ad Specialist – Real Estate

Are you a digital marketing enthusiast with a passion for real estate and a proven track record in driving website traffic through Google Ads, Pay-Per-Click, and social media advertising, including retargeting and remarketing strategies? If so, we want you to join our team as a Real Estate Ad Specialist under the eXp Realty brand!
About Us:
Lapp Realty, affiliated with eXp Realty, is a dynamic and innovative real estate team committed to providing exceptional service to our clients. We pride ourselves on staying ahead of the curve and utilizing cutting-edge digital marketing strategies to reach our target audience effectively. We are now looking for a talented and creative Real Estate Ad Specialist to help us take our digital marketing efforts to the next level.
Responsibilities:
As a Real Estate Ad Specialist, your primary responsibilities will include:
Developing and Managing Paid Advertising Campaigns: Plan, execute, and optimize Google Ads, Pay-Per-Click (PPC), and social media advertising campaigns, including retargeting and remarketing, to drive targeted traffic to our website and landing pages.
Retargeting and Remarketing Strategies: Create and manage retargeting and remarketing campaigns to re-engage and convert website visitors and leads.
Strategy Development: Develop and implement digital advertising strategies tailored to the real estate market, keeping up-to-date with the latest industry trends and emerging opportunities.
Keyword Research: Conduct in-depth keyword research to identify high-value, relevant search terms and phrases to target in our campaigns.
Ad Creation: Create compelling ad copy and visually appealing ad creatives that resonate with our target audience.
Budget Management: Monitor ad spend, allocate budgets effectively, and ensure the highest ROI for all campaigns.
Analytics and Reporting: Regularly analyze campaign performance using analytics tools and provide insights and recommendations for improvement.
A/B Testing: Implement A/B tests to refine ad strategies and improve conversion rates.
Competitor Analysis: Stay informed about the competition and adjust strategies accordingly.
Website Traffic Enhancement: Collaborate with our web development team to identify opportunities for optimizing our website to improve user experience and increase lead generation.
Qualifications:
Proven experience in managing successful digital advertising campaigns, particularly in the real estate sector.
Proficiency in Google Ads, PPC, Facebook Ads, and other social media advertising platforms, with a focus on retargeting and remarketing.
Strong analytical skills and the ability to interpret data to make data-driven decisions.
Excellent understanding of SEO and keyword optimization.
Creative and detail-oriented with strong writing and design skills.
Knowledge of website optimization techniques to improve traffic and user experience.
Strong communication and teamwork skills.
Highly organized and able to manage multiple projects simultaneously.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunities for professional growth and development.
A supportive and collaborative team environment.
The chance to be at the forefront of digital marketing in the real estate industry.
If you’re a creative, data-driven, and results-oriented digital marketer who is ready to take on the challenge of driving traffic and leads in the real estate market under the eXp Realty brand, including retargeting and remarketing, we want to hear from you.
Send your applications to rebecca “at” sign lapprealty “dot” ca