Google PPC Expert

We are seeking a highly skilled and experienced Google PPC Expert to join our dynamic marketing team. As a Google PPC Expert, you will be responsible for managing and optimizing our Pay-Per-Click (PPC) advertising campaigns on Google Ads. You will collaborate with various stakeholders to develop and implement effective PPC strategies that drive targeted traffic, generate leads, and maximize conversions. If you have a proven track record of delivering successful PPC campaigns and possess in-depth knowledge of Google Ads, we want to hear from you!

Responsibilities:
– Develop and execute strategic PPC campaigns on Google Ads to drive traffic, increase brand visibility, and achieve conversion goals.
– Conduct comprehensive keyword research and analysis to identify high-potential keywords for optimal campaign performance.
– Create and optimize compelling ad copies and landing pages to improve click-through rates (CTR) and conversion rates.
– Monitor, track, and analyze campaign performance metrics, including impressions, clicks, click-through rates, conversions, and return on ad spend (ROAS).
– Continuously identify opportunities to improve campaign performance and implement A/B testing initiatives to optimize ad campaigns.
– Stay up-to-date with industry trends, best practices, and algorithm updates to ensure campaign strategies align with current PPC practices.
– Collaborate with cross-functional teams, including marketing, design, and developers.

Requirements:
– Proven experience and a strong track record in managing Google Ads campaigns
– Deep understanding of PPC advertising principles and strategies
– Proficiency in Google Ads, Google Analytics, and other related tools
– Excellent analytical skills and ability to interpret data to drive performance improvements
– Strong communication skills, both written and verbal
– Ability to multitask and work effectively in a fast-paced environment
– Detail-oriented with a focus on delivering high-quality work
– Google Ads certification is preferred but not required
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Note: Only shortlisted candidates will be contacted for an interview.