Google SEO & PPC specialist

We are looking for a Google marketing expert who can audit, optimize and create ad campaigns that drive high CTR with a low CPC.

Our core values:

Client Obsession: We obsess over how we can continue to solve our client’s complexities within their business.

Personal Growth: We believe where you work should be a place that can encourage your personal & professional goals for growth. This position will allow for plenty of growth alongside our company

Profit: We are confident that making a profit is the best way we can impact our clients, employees, families and our community!

Charity/Contribution: Our success is measured by our impact. We lend a hand to the homeless community in our local area

Responsibilities for SEO:
Conduct keyword research and analysis to identify opportunities to improve search engine ranking
Initial SEO Audit of all of our pages to be optimized
Optimize page elements such as titles, headings and meta descriptions
Develop and implement link-building strategies to increase the number and quality of inbound links
Monitor and analyze website traffic and search engine rankings to evaluate the effectiveness of seo efforts

Responsibilities for PPC:
Conduct keyword research, Competitor analyses, and audience segmentation to maximize campaign performance
Create compelling ad copy and design effective landing pages to drive conversions.
Develop and execute Google Ads campaigns
Monitor, analyze, and report on the performance of Google Ads campaigns, making data-driven adjustments to optimize ROI.
Set up and configure Google Analytics accounts, goals, and event tracking to gather meaningful insights.
Generate custom reports and dashboards in Google Analytics to measure campaign effectiveness.
Perform A/B testing and other experiments to enhance campaign performance and ROI.

Requirements:

Access to a reliable internet connection and a suitable workspace
Proficient english and writing skills.
Excellent communication and collaboration skills
Experience with SEO tools, such as google analytics, Moz, and Ahrefs
Experience with Google PPC, SEO, SEM
Profound understanding of Google Ads, including various campaign types, bidding strategies, and targeting options.
Profound understanding of backlink acquisition strategies, including outreach, guest posting, and link-building techniques.
Ability to present data and offer suggestions for improvement
Ability to analyse drops in traffic/rankings and come up with solutions
Ability to be proactive with campaigns and suggest recommendations:
3+ years of experience in SEO with a proven track record
3+ years of experience in PPC with a proven track record
3+ years of expertise in wordpress optimization
Knowledge in backlinking growth

If you are interested in applying for this position, please respond with your favorite TV Show as the subject line, so we know you read through the entire job description.