Company Overview:
Abuv the Par consists of a team of hard-working individuals who understand the challenges in the online retail marketplace. We are, by definition, problem solvers for you. Our identity lies in our unwavering pursuit to help brands realize their potential online. Let us show you what you have been missing.
Amazon, and the online retail marketplace in general, can be a harsh and difficult medium. That is why we are here to help you every step of the way so that your brand can achieve maximum success. You can consider us your tour guide through the Amazon marketplace. As the business evolves, we are here to make sure your brand does as well.
Job Purpose:
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.
Main Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Skills and Qualifications :
Prior SEO experience of at least 1-2 years
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Forward your updated resume and cover letter to:
and
APPLY FOR THIS JOB:
Company: Paradine Services LLC
Name: Tayeb
Email: