Google Specialist

Google Specialist
Job Summary: As a Google Specialist, you will be responsible for managing and optimizing our digital presence through SEO, Google My Business, Google Ads, and Google Analytics. This role requires expertise in executing digital marketing strategies tailored to the Australian market, with a strong focus on achieving measurable results.
Rates: AU$ 15
Employment status: Part-time/Per project
Duration: 100 + hours
Key Responsibilities:
– SEO (Search Engine Optimization):
– Conduct keyword research to identify opportunities for organic traffic growth.
– Optimize website content, meta tags, and other on-page elements for improved search engine rankings.
– Monitor and analyze website performance using SEO tools and make recommendations for improvements.
Google Ads:
– Develop and execute effective Google Ads campaigns to drive targeted traffic and conversions.
– Monitor and optimize ad performance to maximize ROI.
Google Analytics:
– Set up and configure Google Analytics to track website performance and user behavior.
– Analyze data to inform marketing strategies
– Generate regular reports and provide insights based on data analysis.
Google My Business (GMB):
– Manage and optimize Google My Business listings to enhance local search visibility.
– Implement strategies to gain customer reviews to boost credibility
– Respond to customer reviews and maintain up-to-date business information.
Market-Specific Expertise:
– Develop strategies tailored to the Australian market, considering local trends and consumer behavior.
– Stay updated with the latest industry trends and algorithm updates relevant to the Australian market.
Qualifications:
– Google Certification: Must be Google-trained with current certifications in Google Ads, Google Analytics, and other relevant – – — Google products.
– Experience: Proven experience in SEO, Google My Business, Google Ads, and Google Analytics.
Skills:
– Strong analytical skills and the ability to interpret data to make informed decisions.
– Excellent communication and project management skills.
– Ability to work independently and manage multiple projects simultaneously.
– Knowledge: In-depth understanding of the Australian market and its unique characteristics is an advantage.
– Technical Proficiency: Proficient in using SEO tools (e.g., SEMrush, Moz), Google Ads, Google Analytics, and Google My Business
PRE-QUALIFYING QUESTIONS
How to Apply:
Please submit your resume/CV, and answers to the questions below. Incomplete answers will not be considered. Email: casting+Click to view We look forward to hearing from you!
SEO Expertise:
Describe your approach to conducting keyword research for a website in the entertainment and events industry. What tools do you use, and how do you prioritize keywords for improving search engine rankings?
Google Ads Proficiency:
How do/would you structure a Google Ads campaign for an entertainment and events business? What strategies do you employ to target the right audience and maximize ROI?
Google Analytics Knowledge:
Explain how you would set up and configure Google Analytics for a website focused on entertainment and events. What key metrics would you track, and why?
Google My Business Management:
How do you optimize a Google My Business listing for an entertainment and events business to improve local search visibility? Provide specific examples or strategies you have used.
Data Analysis Skills:
Describe a situation where you used data analysis from Google Analytics to make a significant impact on the online presence of an entertainment and events business. What was the outcome?