Graphic Design and Content Merchandiser- Content Focus

Fluker’s Cricket Farm is an insect agriculture company offering insect ingredients towards the insect consumption pet marketplace. Our mission is to contribute to a more circular food system by producing sustainable insect ingredients for pet food and pet nutrition.  As Fluker’s Cricket Farm enters an exciting new stage of growth and expansion of our business, we are looking for a Graphic Design and Content Merchandiser for our Ecommerce Division.

Graphic Design and Content Merchandiser- Content Focus

* Developing visual concepts, graphics, and layouts for digital assets including website graphics, social posts, emails, and digital ads.
* Presenting design concepts and ideas to internal teams, and incorporating feedback into final designs.
* Ensuring that all designs meet the Fluker’s standard and align with project briefs and brand guidelines.
* Staying up-to-date with the latest design trends and strategies, integrating new resources/techniques where needed.
* Work closely with the eCom and Digital Marketing team on the development & execution of paid media content that align with the Fluker’s brand and objectives
* Ensure consistency in creatives across Paid Search, Paid Social, Affiliates and Display, by working closely with the eCom and Digital Marketing team
* Coordinate with the eCom and Digital Marketing team to align campaign creatives with the overall marketing strategy.
* Support for other digital activations (sampling, paid giveaways, boosting) to help with customer acquisition for Fluker’s.
* Develop and execute creative for emails, newsletters, and SMS campaigns using platforms such as Klaviyo and other SMS platforms.
* Plan, execute, and manage Social Media Ad creatives on platforms such as Instagram and Facebook.
* Create compelling ad creatives to resonate with target audiences.
* Monitor ad performance, conduct A/B testing, and optimize images to drive desired outcomes
* Collaborate with the eCom and Digital Marketing team to ensure ad content aligns with brand messaging and objectives.
* Coordinate website updates with our Ecommerce team
* Brainstorm and develop innovative ad creative concepts, including messaging and design variants, to enhance campaign effectiveness.
* Collaborate closely with the creative team to finalize deliverables, ensuring that all creative assets meet brand guidelines and campaign objectives.
* Provide feedback and suggestions to the creative team to improve the visual and textual elements of ads.

Requirements

* Proven experience as a graphic designer or similar role. (3+ years)
* Proficiency in design and motion graphics software: Adobe Creative Suite (Photoshop, Illustrator, Canva etc.)
* Strong understanding of typography, color theory, and layout principles.
* You can produce engaging photos and videos
* You’ve helped develop and implement playbooks, including on social channels, email campaigns, and blogs.
* Strong writing and communication skills, both written and verbal.
* Open to new projects, can juggle multiple tasks, and are comfortable presenting on camera occasionally.
* Self-driven, can work independently, and take ownership of projects.
* Knowledge and interest in exotic pet industry, a plus