Graphic Designer for Advertising Brochure

Project Title: All About Dog Food Advertising Brochure Design
Design Brief:
We’re seeking a talented Freelance Designer to create an engaging, visually compelling 2-page PDF fact sheet to showcase advertising opportunities on our platform, All About Dog Food. The fact sheet will emphasise key performance data, package details, bespoke offerings, and client testimonials.
Objectives & Goals:
The objective is to create a fact sheet that is succinct, visually appealing, and effectively communicates the advertising value of our platform. The goal is to attract potential advertisers by clearly showcasing the benefits of advertising on our platform.
Design Requirements:
Page 1: This page should be centred around our key performance data from the last year (I will provide this data). This information should be prominently displayed and easy to interpret at a glance, possibly using infographics or similar visual tools.
Page 2: This page should succinctly outline our three advertising packages (Bronze, Silver, and Gold) and bespoke offerings. This could be done through a well-organised table or diagram. Ensure clarity and readability.
Testimonials: Include a section featuring two client testimonials. These should be visually distinctive, to highlight the positive experiences of our advertising partners.
Aesthetic:
We want a clean, professional design that aligns with our brand’s colour scheme and style. The design should be visually appealing and engaging, but not overly complex or cluttered.
Target Audience:
Our target audience for this fact sheet includes businesses of all sizes within the pet industry, especially those offering products or services for dogs.
Timeline:
We require the initial design concept within one week of project commencement. The project completion date is two weeks from the project start date.
Deliverables:
We require a high-resolution PDF suitable for both digital distribution and printing. The final design files should be editable and provided in an industry-standard format such as Adobe InDesign, Illustrator or Photoshop.
Additional Notes:
All the textual content for the fact sheet will be provided. If any images are used, they must be royalty-free or licensed. The designer must adhere strictly to copyright laws.
We look forward to working with a passionate designer who can translate our requirements into an outstanding design. For any queries or further details, feel free to contact us.