Graphics and Social Media Manager

GRAPHICS AND SOCIAL MEDIA MANAGER
Company: Purpose Advisory (Click to view)
Employment Type: Full-Time, Remote
Expected Salary: AUD$7 – $10ph (depending on skill & experience level)

About the Purpose Advisory:
Purpose Advisory is an Australian Financial Advice, Business Coaching & Life Coaching company. We work with primarily 25 – 45 year old Australians to build wealth, grow their business, raise a fourishing famliy and live their best life. We specialise in working with dynamic, creative entrepreneurs, many of whom have scattered attention or resemble the symptoms of ADHD. Our services are uniquely holistic and genuinely life-changing for our clients. Our team comprises a core Australian staff and a growing PH support team. We love and believe in the work we do and we prioritise building a family-like culture of smart, hard-working & passionate staff who are committed to their personal growth as much as that of our clients.

Our Unique Approach to Supporting Business Clients:
As part of Purpose Advisory’s unique Business Consultancy services, we engage members of our PH support team into the businesses of our clients, where they assist in delivering projects, improving processes, and completing important tasks. Alongside completing regular tasks and functions for Purpose Advisory, many of our PH support team will also work directly for and with our clients, juggling their own standard tasks, alongside interesting new external projects. In this regard, we operate partly like an agency. And in certain cases, where it’s mutually desired, our staff will transition to full time work for one particular business and remain with them long term.

Primary Business Relationship for This Position:
This role has been designed especially for one of our existing business clients, a medium-sized Australian gift retailer. You will be employed directly by Purpose Advisory, joining our family-like team, attending our team meetings, be managed by one of our team and benefit from our staff benefits. However, we will deploy you immediately to work on tasks for our client’s business.

Position Overview:
We are seeking a dynamic and creative individual to join our team as a Graphics and Social Media Manager. This role will be responsible for managing visual assets for our webstore, overseeing social media management, leading webstore marketing strategies, and contributing to brand marketing and social media strategies. The ideal candidate will have a keen eye for design, excellent communication skills, and the ability to create compelling visuals for both digital and print platforms.

Key Responsibilities:

1. Manage Visual Assets for Webstore:
– Curate and organize visual assets for the webstore to ensure a cohesive and visually appealing online presence.
– Create and update graphics, banners, and other visual elements on the webstore to optimize user experience and drive sales.
2. General Social Media Management:
– Develop and execute social media strategies to increase brand awareness, engagement, and customer retention across various platforms.
– Monitor social media channels, respond to comments and messages, and engage with followers to foster a vibrant online community.
3. Webstore Marketing Lead Strategist:
– Lead the development and implementation of marketing strategies to drive traffic, conversions, and revenue for the webstore.
– Collaborate with cross-functional teams to optimize website performance and user experience.
4. Brand Marketing & Social Media Strategy:
– Contribute to the development of brand marketing strategies that align with overall business objectives and brand identity.
– Work closely with the marketing team to create engaging content and campaigns that resonate with our target audience.
5. Create and Update Graphics:
– Design online banners, posters, advertisements, and other promotional materials for both digital and print platforms.
– Ensure consistency in branding and messaging across all visual assets.
6. Creating Visuals for Stores and Billboards:
– Conceptualize and design visuals for physical store locations, billboards, and other offline marketing materials.
– Collaborate with external vendors and agencies to bring marketing campaigns to life in the physical space.
7. Cut and Edit Video Shorts for Social Media:
– Produce and edit video content for social media platforms, including short-form videos, reels, and stories.
– Utilize video editing software to enhance visual appeal and storytelling.
8. National Brand Management and Support for Local Brand Socials:
– Manage the national brand’s social media presence while providing support and guidance to local brand social media efforts.
– Ensure consistency in messaging and brand voice across national and local channels.
9. EDMs & Social Media Scheduling:
– Create visually appealing email marketing campaigns (EDMs) to drive engagement and conversions.
– Schedule social media posts, monitor performance metrics, and adjust strategies as needed to optimize results.

Minimum Qualifications & Skills:
– Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
– Proven experience in graphic design, social media management, and webstore marketing.
– Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software.
– Strong understanding of branding principles and social media best practices.
– Excellent communication skills with the ability to convey ideas visually.
– Detail-oriented with a passion for creativity and innovation.
– Ability to digest new task instructions promptly without needing every step to be explained in explicit detail
– Ability to manage and prioritize multiple tasks effectively in a fast-paced environment.
– Excellent communication and interpersonal skills.
– Ability to work independently as well as part of a collaborative team.

Practical Requirements:
– Availability 5 days/week, Sydney office hours (willing to be flexible, but we need to align calendars)
– Dedicated office space (quiet and without distractions)
– Reliable, high speed internet connection
– Back-up internet connection

Work Environment:
– This position is 100% remote.
– Collaborative and supportive team environment.

Additional Benefits:
– Training and mentoring for professional growth and personal development.
– Support with achieving your personal goals

Recruitment Process:
– Your application (see How to Apply below)
– 1st Interview with Aleana, our HR Manager (only for successful candidates)
– Practical challenge to complete (to evidence your skills)
– 2nd Interview with the Director of Purpose Advisory

How to Apply:
1. Send us a 2-5min video introducing yourself and explaining why you’ll best fit this role and our team culture
2. A copy of your resume / link to your LinkedIn profile
3. Answer the following questions in your email application:
– What do you believe sets Purpose Advisory apart from a standard “BPO” or “VA agency”?
– What do you believe are the common ‘superpowers’ of people with ADHD, when it comes to running a business? What are the main challenges they would face, compared to people who don’t have ADHD?
– How does this job opportunity align with your personal mission and purpose?
4. Prepare three (3) Referees (2x professional and 1x personal) to be contacted after progressing past the first interview
5. Submit your video, resume and answers to Click to view