Growth Marketing Specialist

**WHO ARE WE?**
Profasee is an AI-driven dynamic pricing software disrupting e-commerce by using data and technology to help brands deliver the best pricing to their customers no matter what. The company is founded and backed by a team of successful entrepreneurs with several successful exits, looking to make this their next.
Profasee’s dynamic pricing platform enables Amazon brands to predict the perfect price for every product at each precise moment. Amazon shoppers leave behind billions of clues about their behaviors, preferences, and searches. Profasee’s AI analyzes these data points in real-time, combining machine learning, statistical science, and behavioral economics to pinpoint the optimal price.
**WHO WE ARE LOOKING FOR**
As a Growth Marketing Specialist, you will be responsible for driving the growth and expansion of Profasee through various marketing channels such as SEO, webinars, podcasts, and LinkedIn.
This role requires a deep understanding of digital marketing strategies, strong analytical skills, and the ability to work collaboratively with the Sales and Customer Success teams to deliver exceptional results for our clients.
**You**
– Have 2 years or more of relevant work experience in a marketing role, ideally in a SaaS or e-commerce environment
– Hold a Degree in Marketing, Business Administration, Communications, or a related field
– Are proficient in SEO, content marketing, social media, and other digital marketing channels
– Possess strong analytical skills and a data-driven mindset
– Have experience with marketing tools and platforms, such as Google Analytics, Google Ads, and LinkedIn Ads
– Are a skilled communicator who loves collaborating with teams and stakeholders to drive growth and improve marketing strategies
– You’re tech savvy (we love our tools at Profasee) and have experience with relevant software categories, including project management software (we use Notion), CRM software (we use Active Campaign), and other popular content tools (we use Ahrefs, SEM Rush, Clearscope, among others).
**Bonus if you:**
– Have experience with eCommerce and/or SAAS
– Understand or are excited to learn about the AI movement
– Are familiar with webinar and podcast production and promotion
– Have experience working with CRM and marketing automation tools, such as Notion and Active Campaign
**Key Responsibilities**
– Develop and implement SEO strategies to improve organic search visibility and drive website traffic
– Plan, promote, and execute webinars and podcasts to engage and educate target audiences
– Manage and optimize LinkedIn marketing campaigns to generate leads and increase brand awareness
– Collaborate with the Sales and Customer Success teams to align marketing initiatives with overall business goals
– Analyze and report on the performance of marketing channels, using data-driven insights to optimize strategies and tactics
– Stay up-to-date with industry trends, best practices, and competitor activities to identify opportunities for growth and improvement
– Support the development of marketing collateral, such as blog posts, case studies, and whitepapers, to showcase Profasee’s expertise and success stories
We are looking for a highly organized and detail-oriented individual with excellent communication and interpersonal skills. The ideal candidate will be able to work collaboratively with our sales and customer success teams to provide exceptional service to our clients.
If you are passionate about digital marketing and data analysis, and have a proven track record of success in driving growth through SEO, webinars, podcasts, and LinkedIn, we encourage you to apply.