Growth Marketing Specialist

AutoComforts, an innovative recurring car service marketplace application, is seeking a dynamic and results-driven Growth Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing a high-impact marketing strategy to achieve ambitious growth targets within a 120-day timeframe.

Job Overview:

As our Growth Marketing Specialist, you will play a crucial role in driving user acquisition, improving retention, and increasing overall engagement with our platform. You’ll be responsible for developing and implementing data-driven marketing strategies across various channels to meet our aggressive growth objectives.

Key Responsibilities:

Develop and execute a comprehensive marketing strategy to focus on optimizing the following metrics:

Monthly Recurring Revenue (MRR)
Monthly Active Users
Retention Rate
Churn Rate
Customer Lifetime Value to Customer Acquisition Cost (CLV:CAC) Ratio
Transaction Volume
Net Promoter Score (NPS)
Repeat Customer Rate

Create and manage multi-channel marketing campaigns across digital platforms, including social media, search engines, and email
Develop and optimize customer acquisition strategies to drive user growth while maintaining a favorable CLV:CAC ratio
Implement retention marketing initiatives to reduce churn and increase customer lifetime value
Collaborate with the executive team to enhance user experience and drive engagement
Analyze marketing performance data and provide actionable insights to optimize campaigns and strategies
Manage and allocate marketing budget effectively to maximize ROI
Develop compelling content for various marketing channels, including blog posts, social media, and email newsletters
Conduct market research to identify new growth opportunities and stay ahead of industry trends

Qualifications:

Bachelor’s degree in Marketing, Business, or related field
3-5 years of experience in growth marketing or digital marketing roles, preferably in SaaS or marketplace businesses
Proven track record of driving significant user growth and engagement in previous roles
Strong analytical skills with experience in data-driven marketing decision making
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, SEO tools)
Experience with marketing automation and CRM systems
Excellent communication and project management skills
Creative problem-solver with the ability to work in a fast-paced, high-growth environment

Preferred Skills:

Experience in the automotive or service marketplace industry
Knowledge of growth hacking techniques and methodologies
Familiarity with A/B testing and conversion rate optimization
Understanding of user acquisition and retention metrics specific to marketplace businesses

What We Offer:

Competitive salary and performance-based bonuses
Opportunity to make a significant impact in a high-growth startup
Collaborative and innovative work environment
Professional development and learning opportunities

If you’re passionate about growth marketing and excited about the challenge of scaling a disruptive car service marketplace, we want to hear from you. Join AutoComforts and help drive the future of automotive services!To apply, please submit your resume, a cover letter detailing your relevant experience, and a brief outline of how you would approach achieving competitive growth targets.