Head of Digital Content Marketing

IMPORTANT: Please apply through this link: Click to view/uJVKnMEUhRzb7ifQ6
ONLY CANDIDATES WHO APPLY VIA THAT LINK WILL BE CONSIDERED

About the Job:

We are seeking a dynamic and creative Head of Digital Content Marketing to lead our digital content initiatives, focusing heavily on video and other digital mediums. The ideal candidate will be at the forefront of producing engaging How-To guides, captivating videos, and authoritative content pieces that resonate with our audience across our website, social media platforms, and YouTube.

As the steward of our brand’s digital presence, your work will be pivotal in simplifying safety and making it accessible to all, aligning with our mission to “Make Safety, Easy.” You will craft strategies that not only serve our community with valuable information for free but also position our brand as the go-to authority in our field.

This is a unique REMOTE opportunity for a highly skilled professional who thrives in a fast-paced, ever-evolving environment. This is a REMOTE CONTRACTOR role, requiring a good internet connection (at least 50MBps), your own workstation, a smartphone with data, and schedule flexibility including the possibility of weekend work when needed.

Key Responsibilities:

1. Calibrate on our educational content strategy that embodies our mission on making safety, easy.
-Work with EACH Channel’s Brand/Sales Manager toMeasure and analyze content performance, making data-driven decisions to continually refine and improve our content offerings.
-Work with EACH Channels’ Media Buy
-Work with CMO (Digital Marketing) on media buy for content.

2. Create the content strategy & content
-Lead and build a team of talented content creators, leveraging their skills to produce top-tier digital content.
-Collaborate with the creative and media buy team to ensure content is distributed effectively and reaches the intended audience with maximum impact.
-Work with creative team & on-ground installers/camera crew to execute on video or media content creation.

3. Deploy contents & work with media buy team (for prime placement)
-Placement on our sales channel (via Brand/Sales Manager)
-Placement on youtube
-Placement on social media
-Email campaign (can be as simlpe as educational content)
-Your strategic vision and ability to execute will be instrumental in our growth and in the delivery of value to our audiences. If you have a passion for making a difference and a proven track record in digital content strategy and production, we invite you to apply and join our mission to make safety both easy and accessible for everyone.

Requirements:
-Education: Bachelor’s degree in relevant field (Marketing, Marketing Communications, etc.).
-Experience: (1) At least 10 years of proven experience in Digital Content Marketing Experience (2) At least 3 years of Management/leadership experience (3) Proven experience in project management required.
-Scope of Control: Has control over a team’s work
-Impact: Jobs at this level have a direct impact on the performance of a team or department. These jobs typically require strong leadership and interpersonal skills, and the incumbent is responsible for setting direction, motivating team members, and achieving team goals.
-Degree of Technical Skills: (1)Has extensive knowledge and experience in the area of practice. (2) Can identify and solve complex problems with ease. (3) Can mentor or train others effectively. (4) Is often sought out for their expertise.
-Degree of Problem Solving: (1) Individuals at this level are able to identify and prevent problems before they occur. They are able to think critically and creatively to identify potential problems and develop solutions. (2) Are able to work independently to solve problems.
-Task Complexity: (1) Tasks are more complex and require some problem-solving skills. (2) There is some ambiguity or uncertainty involved in completing the tasks. (3) The tasks require more specialized skills and knowledge. (4) The tasks can be completed in a reasonable amount of time.
-Hardware Required: (1) The level of hardware required needs to be sufficient for more demanding tasks such as browsing multiple browser tabs, video editing, and graphic design. (2) The hardware requirements for this level are higher than the basic level, and a mid-range computer or laptop will be required.

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Why join CR Rail & Fence?

CR Rail & Fence is a fast grow, disruptive company. The job required here is often messy, challenging & fast paced. One will most likely have to do hard/difficult things, have to learn new skills (relevant to your job/career goal), have to have uncomfortable conversations, and graded 100% on your outcome/output (not time spent). The bottomline is that working at CR Rail & Fence is NOT for everyone. However, for the right person, this job will be kick ass, messy, fun, challenging and a rewarding place to work.

CR Rail & Fence aims to empower people to easily install handrails and fencing and keep their loved ones safe, globally.

Some of the perks @ CR Rail & Fence:

-Competitive pay in line with your experience and the role’s responsibilities and impact
-Work from home / work from anywhere
-No time tracker / no micromanagement (but this also means no hand-holding)
-Work in PH Time and flexible hours
-Unlimited PTO
-Parental Leave when applicable

Are You the Right Fit? Let Us Explain…

Besides having the right job experience, which is someone who has demonstrated in the past of having done (or solve our exact issues & a proven track record of success), we are looking for people who can success “in spite of”…

Learn and do a good job in spite of poor onboarding and training.
Communicate quickly & efficiently in spite ofbeing remote and rarely doing meeting.
Do the job and do the job well in spite ofambiguous and incomplete process.
Make improvement on our process in spite ofbeing so busy executing the process.
Get the job done with flying color, on schedule and on budget in spite of all the difficulties we face as a startup.
You can learn much more about CR Rail & Fence’s about us, core value, work principles, detailed benefits, bonus structure, and more on: Click to view/pages/cr-job-benefits

Interview Process

-The interview process is all initially at your pace. We only do in-person interview in the final step. We will initially ask yes/no & numberic questions to verify your relevant experience. And then we will ask you up to 5 situation base questions to understand gauge your experience, logic & communication skills.
-After which, we might have some clarification questions for you.
-Then we will select a few applicants to do a paid trail task (we will provide actual problems / issue we face that you will try to resolve).
-Lastly, we will do a final in person interview (at this point, you would most likely have passed most of the job competency and expereince assessment and this is a job/culture fit + opportunity for you to ask/understand us better).