Head of Marketing

Beneva Group, a leading innovator in Talent Solutions in the Business Transformation space, is seeking an ambitious and highly-skilled Head of Marketing to drive our growth and brand presence in the market. In this pivotal role, you will lead our marketing strategies, expand client relationships, and cultivate new business opportunities.

Primary Objectives:
• Drive revenue growth through strategic marketing initiatives
• Develop and implement comprehensive B2B marketing strategies
• Lead and expand the marketing team to achieve company goals

Key Responsibilities:
• Drive revenue pipeline via traditional and social media channels, focusing on B2B inbound strategy and EARNED media
• Develop and execute an annual revenue plan for the marketing department
• Strategize and lead Digital Marketing, Media, SEO, Content, and Brand initiatives
• Lead content development and maintain brand identity across all platforms
• Work with Sales to create and update Sales Enablement Tools
• Identify opportunities for marketing strategy implementation and optimization
• Develop and implement KPIs, SOPs, workflows, and processes in collaboration with the Business Operations Manager
• Identify, hire, and train team members for tactical execution of marketing needs (e.g., Social and Paid Media Specialist, SDRs, Graphics and Video Manager)
• Manage and optimize personal and corporate brands across all digital platforms
• Prescribe omnichannel campaign approaches and communicate specific results

Required Qualifications:
• 8+ years of Marketing Leadership experience in B2B environments
• Proven track record in developing and executing data-driven marketing campaigns
• Strong experience in digital and social media strategies for brand engagement
• Expertise in marketing analytics and performance measurement
• Excellent leadership and team management skills

Preferred Qualifications:
• Experience in the recruitment or professional services industry
• Degree in Marketing or related field
• Familiarity with ATS/CRM systems

Technical Proficiencies:
• Social Media: LinkedIn, Twitter, Facebook, YouTube
• Marketing Tools: Google Analytics, email marketing platforms
• Design: Adobe Creative Suite, Canva
• Project Management: Asana
• CRM/ATS: Loxo (or similar)
• Other: Microsoft Office Suite, WordPress, ChatGPT

We are looking for self-motivated, competitive, and resourceful individuals who are ready to take their career to the next level. If you are a self-starter with an entrepreneurial spirit, we would like to meet you.

If you meet the above qualifications and are ready to be a part of our team, we encourage you to apply.