Head of Marketing

The Opportunity

We’re seeking a highly skilled and results-oriented Head of Marketing with proven expertise in performance marketing for B2B companies. If you excel at driving lead generation and filling sales pipelines through strategic paid advertising, this is the role for you. Your mission will be to spearhead our digital marketing efforts, ensuring a consistent flow of qualified leads to power our sales team’s success.

You must have experience in Google Ads an email campaigns to be considered for the role.

Key Responsibilities

Performance Marketing Leadership: Develop and execute comprehensive paid advertising strategies across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms to achieve lead generation and customer acquisition goals.
Data-Driven Optimization: Continuously analyze campaign performance, identify areas for improvement, and implement data-backed optimizations to maximize ROI and consistently hit CAC targets.
Campaign Expansion: Design and launch new paid campaigns, creatively targeting ideal customer profiles while maintaining cost-efficiency.
Growth Exploration: Proactively research and test emerging platforms and marketing channels to discover new potential avenues for lead generation.
Sales Enablement: Collaborate closely with the sales team to understand their needs, provide qualified leads, and refine messaging alignment between marketing and sales efforts.
Qualifications

Proven Success: A demonstrable track record of success in B2B performance marketing, with a strong emphasis on lead generation.
Paid Ads Mastery: In-depth expertise in Meta Ads, Google Ads, and LinkedIn Ads, including campaign setup, targeting, bidding strategies, and optimization techniques.
Analytical Mindset: Excellent data analysis skills, with the ability to extract actionable insights from campaign metrics and make informed decisions.
Experimental Approach: A passion for testing new strategies, creative formats, and platforms to continuously improve results.
Team Player: Ability to collaborate effectively with sales and other stakeholders to achieve common goals.
About Us

Linked Hacker is the world’s leading cold email marketing agency, based in Newquay. We use automation software to generate leads for B2B tech companies across 20+ countries.