Head of Marketing

At Beneva Group, we are currently seeking an ambitious and highly-skilled Head of Marketing to join our dynamic team. In this role, you will be responsible for expanding relationships with current clients, cultivating potential new clients and marketing impact players. You will work closely with our sales team to develop and implement marketing strategies.

The Role:
• Drive revenue pipeline via traditional and social media channels and B2B inbound strategy as related to prospective external Clients and Candidates and internal hiring brand as needed – with a focus on EARNED media vs paid
• Develop an annual revenue plan related to the marketing department responsibilities
• Identify opportunities for ABM strategy implementation
• Strategize and lead Digital Marketing and Media, SFO, Content and Brand
• Assist and lead content development
• Work with Revenue Team to update and create Sales Enablement Tools
• Ownership of personal and corporate brands, website, social media accounts, advertising, communications and strategy
• Maintain Brand Identity across all internal and external platforms, including but not limited to brand strategy and execution, implementing style, tone and branding guidelines
• Work with Business Operations Manager to develop and implement KPI’s, SOP’s workflows and processes
• Identify, hire, and train team members for tactical execution of marketing department needs – Social and Paid Media Specialist, SDR’s, Graphics and Video Manager

What You Bring:
• 8+ years of Marketing experience
• Experience utilizing and working within ATS or CRM systems
• Strong experience managing digital and social media strategies in a B2B environment to drive brand engagement and build brand loyalty
• A leader who understands the importance of aligning the organization internally around the brand and marketing objectives
• Strong business analytical skillset with the ability to measure performance within the brand platforms
• Prescribe an omnichannel campaign approach and communicate specific results
• Proven track record for managing high-performing, data-driven campaigns using SEO, paid social media, and sequencing, automated email campaigns
• Proven experience working with data, especially performance analytics with the ability to use data to improve digital marketing strategies
• Strategic while maintaining the ability to be tactile and hands-on among a highly collaborative team
• Strong Project Management mindset
• Degree in Marketing is a plus

Technology Experience:
• Social media – Linkedin, Twitter, Facebook, YouTube, Hootsuite
• Google Analytics
• Microsoft Office Suite
• WordPress websites
• Adobe, Canva
• Email marketing
• ATS – Loxo
• ChatGPT, Shootsta, Click to view

We are looking for self-motivated, competitive, and resourceful individuals who are ready to take their career to the next level. If you are a self-starter with an entrepreneurial spirit, we would like to meet you.

If you meet the above qualifications and are ready to be a part of our team, we encourage you to apply.