Head of Performance Marketing

About the Role

The Head of Performance oversees a team of media buyers regarding all acquisition marketing, strategy management, execution and optimization across channels for our clients. They’re responsible for the business’ day-to-day tactical and strategic operations to drive performance improvements and long term client retention

Responsibilities

Work alongside the CEO to ideate and execute strategies to improve processes, grow team headcount and drive overall business revenue
Optimize team structure and processes in key areas such as role definition, hiring, onboarding, ongoing skill testing, performance management and reporting
Evaluate, develop and establish scalable team processes to meet ROAS Media’s company demands and challenges including tracking team revenue metrics in a scalable mannerLead and develop a team of Digital Marketing Specialists
Provide best-practice coaching in developing digital advertising campaigns and client liaison
Development of your team members by conducting 1:1s and implementing career development plans
Mentor team members, help in the execution of their duties and ensure their professional skills are constantly improving
You inspire, have a vision for future opportunities and add to our fun and youthful company culture
You are effective at addressing issues while celebrating wins
You are known for your creative thinking and proactively addressing problems with scalable solutions
Managing budgets and campaigns across all digital channels to drive strong return on investment
Translate performance marketing information into strategic concepts, research and insights
Play a major analytical role in tracking and monitoring program performance against the business’s overall goals and objectives
Support sales in helping to land key strategic clients and marketing to share insights that generate new leads for ROAS Media

Requirements

Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including marketing, SEO, social media and other digital channels.
You have solid expertise in campaign and channel analysis and reporting, including Google/Facebook Analytics experience.
Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Highly goal-oriented individual and have excellent communication skills.
Open minded, curious and a strong problem solver
Ability to synthesize complex ideas into actionable recommendations for senior executives
Deep understanding of Adwords & Facebook