Hemp Product Marketing Expert

Southlake Consulting is a dynamic and innovative player in the hemp industry, dedicated to providing high-quality hemp products that promote wellness and sustainability. We are seeking a seasoned and creative Hemp Product Marketing Expert to join our team and lead our marketing efforts. If you have a passion for hemp, a proven track record in marketing hemp/cannabis products, and expertise in media buying, we want to hear from you!

**Position Overview:**
As the Hemp Product Marketing Expert, you will be responsible for developing and executing comprehensive marketing strategies to elevate our brand and drive sales. This role requires a deep understanding of the hemp industry, exceptional creativity, and a track record of successful marketing campaigns in the hemp/cannabis space. You will collaborate closely with our in-house design team and take the lead on ideation for content creation.

**Key Responsibilities:**
– Develop and implement innovative marketing strategies to increase brand awareness and drive product sales.
– Leverage your expertise in marketing hemp/cannabis products on social media platforms and other relevant channels.
– Lead the ideation process for content creation, collaborating with our design team to produce compelling and on-brand visuals.
– Utilize your knowledge of media buying to optimize ad spend and maximize ROI across various advertising channels.
– Conduct market research to identify trends, consumer preferences, and competitor strategies.
– Analyze campaign performance metrics and adjust strategies accordingly to meet KPIs.
– Stay up-to-date with industry regulations and ensure compliance in all marketing activities.

**Qualifications:**
– Proven experience in marketing hemp/cannabis products, with a focus on social media and other relevant channels.
– Demonstrated success in developing and executing marketing strategies that drive product sales.
– Strong ideation skills for content creation, working collaboratively with design teams.
– Expertise in media buying and a track record of optimizing advertising budgets effectively.
– Knowledge of industry regulations and the ability to ensure compliance in marketing campaigns.
– Excellent analytical skills and the ability to interpret data to make informed marketing decisions.
– Strong communication and interpersonal skills.

**How to Apply:**
If you are a dynamic and experienced Hemp Product Marketing Expert looking to make a significant impact in a growing industry, please submit your resume, cover letter, and a portfolio of case studies showcasing your successful hemp/cannabis marketing campaigns.

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