In-House SEO Consultant

Overview
Our Real Estate Buyers Agency, leveraging Webflow for our digital presence, is actively seeking a skilled In-House SEO Consultant to join our team. This critical position is designed for a search engine optimisation wizard with a knack for enhancing online visibility and driving targeted traffic specifically within the real estate sector. The ideal candidate will possess a robust understanding of SEO strategies tailored to real estate, along with expertise in optimising websites built on Webflow.

Key Responsibilities
– SEO Strategy Development: Devise and implement comprehensive SEO strategies tailored to the real estate market’s nuances, focusing on improving our agency’s visibility, search rankings, and organic traffic through our Webflow website.
– Webflow Optimisation: Utilize in-depth knowledge of Webflow to ensure the website is fully optimised for search engines, including site structure, page speed optimisation, and mobile responsiveness.
– On-Page SEO: Conduct keyword research relevant to the real estate buyers market to optimise content, meta tags, and images. Ensure all Webflow website elements are aligned with SEO best practices.
– Off-Page SEO: Lead link-building initiatives and off-page strategies to enhance our domain authority and online presence. Engage in outreach and content distribution efforts that resonate with the real estate industry.
– Technical SEO: Perform technical SEO audits focusing on the Webflow platform. Identify and rectify crawl errors, broken links, and issues affecting site indexing and performance.
– Content Strategy Collaboration: Work closely with content creators to advise on content strategy, ensuring it aligns with SEO objectives and leverages keywords and topics that attract prospective real estate buyers.
– Analytics and Reporting: Monitor and report on SEO performance using tools like Google Analytics, tailored for Webflow insights. Analyse data to refine strategies continuously and report on ROI.
– Stay Ahead of Trends: Keep abreast of the latest SEO techniques, real estate market trends, and Webflow updates to ensure our website remains competitive and compliant with search engine algorithms.

Skills and Qualifications
– Proven SEO Experience in Real Estate: Demonstrable experience in implementing successful SEO strategies in the real estate sector, with a strong portfolio of improved search rankings and traffic growth.
– Webflow Expertise: Not required, but preferred – understanding of Webflow, including its SEO capabilities and limitations. Experience optimising Webflow websites for high performance in search engines is essential.
– Comprehensive SEO Skills: Expert knowledge of on-page, off-page, and technical SEO. Proficiency in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
– Technical Acumen: Familiarity with HTML, CSS, JavaScript as they pertain to SEO best practices, especially within the Webflow environment.
Analytical Thinking: Ability to interpret data, identify trends, and make informed decisions to drive SEO success.
– Content Strategy Insight: Understanding the role of content in SEO, especially in attracting and engaging real estate buyers.
– Excellent Communication: Strong ability to communicate complex SEO strategies to non-technical team members and stakeholders.
– Team Player: Collaborative spirit, with the ability to work closely with content creators, web developers, and marketing teams to achieve shared goals.

Additional Information
This is a full-time, in-house position. We offer competitive compensation, including benefits and opportunities for professional development within the real estate and digital marketing fields.
Our agency is committed to staying at the forefront of digital marketing and real estate trends, providing ample opportunity for growth and innovation in this role.

Application Process
Passionate about SEO and real estate? Have experience with Webflow? We’d love to hear from you. Please submit your resume, a cover letter explaining your approach to SEO in the real estate sector, and examples of Webflow sites you’ve optimised. Highlight how your work has driven tangible business results. We’re excited to explore how you can contribute to our agency’s success.